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    <title>article Outsourced causes thoughts about technology and culture in The Next Big Thing</title>
    <link>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/ba-p/82559</link>
    <description>&lt;p&gt;&lt;span style="font-size: small;"&gt;I was reading &lt;/span&gt;&lt;a target="_blank" href="http://aubreydanielsblog.com/2010/09/20/outsourced-new-show-bound-to-spotlight-what-not-to-do-when-managing-in-new-cultures/"&gt;&lt;span style="font-size: small;"&gt;Aubrey Daniel’s blog the other day where he was discussing the new sitcom &lt;/span&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;Outsourced&lt;/span&gt;&lt;/em&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt; and the challenge of managing people in different cultures/globally.  Aubrey is the &lt;/span&gt;&lt;a target="_blank" href="http://aubreydaniels.com/"&gt;&lt;span style="font-size: small;"&gt;leading authority&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt; (&lt;/span&gt;&lt;a target="_blank" href="http://aubreydaniels.com/oops"&gt;&lt;span style="font-size: small;"&gt;an author&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;) on applying the scientifically-proven laws of human behavior to the workplace.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;It made me wonder about the challenges of managing technology globally as well as the role of technology itself. … In Aubrey’s post, he mentioned that some behaviors are fundamental because no matter where the team may be geographically, “they are people too”. Of course with automation, they may have some characteristics of a cyborg.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;I was fortunate enough to talk with Aubrey to get his opinion on the intersection of technology, outsourcing, and behavior. The following is a summary of what we discussed.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;&lt;br&gt;&lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-size: small;"&gt;What role do you see technology having today in supporting or enabling good human behavior and interaction?&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;It has an increasingly important role and one that has not been properly recognized. Aubrey is a firm believer in the role of positive enforcement in getting desired behavior. Technology increases the rate of &lt;/span&gt;&lt;a target="_blank" href="http://en.wikipedia.org/wiki/Reinforcement"&gt;&lt;span style="font-size: small;"&gt;reinforcement&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt; more than anything we’ve experienced before.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;Anytime you do something that is easier and more positive, people will adopt it. The fact that a keystroke can provide information in seconds today that used to take hours, is a key benefit and change in our behavior and expectation. There is also a great example of how &lt;/span&gt;&lt;a target="_self" href="http://www.ted.com/talks/chris_anderson_how_web_video_powers_global_innovation.html"&gt;&lt;span style="font-size: small;"&gt;video enables global innovation from TED &lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;that discusses how a global audience can innovate in new ways.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;Just a decade or two ago we used to send snail mail and diligently wait for the response. Now we start to fidget if people don’t respond in real time.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;A video game is a great example of how many small reinforcements can addict people to play even more. There is also the counter example as that’s been in the news where &lt;/span&gt;&lt;a target="_blank" href="http://news.yahoo.com/s/ytech_gadg/20100920/tc_ytech_gadg/ytech_gadg_tc3664"&gt;&lt;span style="font-size: small;"&gt;lifeguards are being reprimanded for texting on the job&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;. When you think about it, what has less continuous reinforcement than being a lifeguard? Granted, when they save a life there is a great deal of reinforcement, but those situations should be few and far between. It is no wonder they are attracted to texting.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;Another good example is texting while driving. But in this case there may be a technological solution, since there are now Apps that &lt;/span&gt;&lt;a target="_blank" href="http://www.techdirt.com/articles/20090107/0855443310.shtml"&gt;&lt;span style="font-size: small;"&gt;prevent the delivery of the text message when the phone is moving faster than 5 or 10 MPH&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;Returning to the area of technology and globalization though, without technology none of the globalization activities could exist. What is key is people who work globally still need to understand human behavior. Those who design systems to reinforce or understand the context of the individuals and support them in their efforts have an advantage. The same can be said about those who use social media tools to interact globally.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;Heading into any environment, you need to understand what drives the individuals – what they view as reinforcers. Some reinforcers may be regional but there are other things that drive behavior as well.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-size: small;"&gt;Some of what you talk about is culture by country or region; do you think technology users have a subculture within a country’s culture? Which is closer, technologists to each other or the individuals to their country?&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;The more you can look at individuals the better, but technology is a culture in itself. As people use and understand the technology, they are changing the culture. Each domain has rules and habits that govern the way we act. Just like there is a &lt;/span&gt;&lt;a target="_blank" href="http://businessfinancemag.com/article/upfront-meritocracy-vs-golf-culture-0801"&gt;&lt;span style="font-size: small;"&gt;golf culture&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt; in business with social norms… there is an Open Source or Microsoft developer culture. The people within a culture have the advantage of access to common languages and technologies to reinforce their behavior.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;It varies between individuals, but they are probably closer to the ones that provide the most reinforcement and many times those are within the sub-culture.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-size: small;"&gt;How do you see the globalization phenomenon being supported or impacted by technology?&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;It is clearly the case that there is something new every day. This is shaping younger people more than older folks. Geographic boundaries play a lesser role, because technologies allow greater insight into what’s true or not true no matter where you are located. Now we all have access to the same Internet with some rare exceptions.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;The world is speeding up, do you know why? It is caused by the increase in the rate of reinforcement, which accelerates behavior change.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;Even within the technology space, our expectations are changing. It used to be that &lt;/span&gt;&lt;a target="_blank" href="http://www.websiteoptimization.com/speed/tweak/web-page-performance-thesis/"&gt;&lt;span style="font-size: small;"&gt;8-10 seconds to load a web page was the tipping point where people left a website&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;. Today it is closer to 6 seconds. We get bored waiting there and may spend the next 20 seconds trying to find a page that loads in 1 second. From an efficiency perspective it may not make sense, but from a reinforcement perspective that’s the way human behavior works.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style="font-size: small;"&gt;In your post, you mentioned that monitoring processes to optimize goals and reinforcing behaviors can’t be overdone. How do you see technology being used without becoming too much of a &lt;/span&gt;&lt;a target="_blank" href="http://en.wikipedia.org/wiki/Big_Brother_(Nineteen_Eighty-Four)"&gt;&lt;span style="font-size: small;"&gt;big brother&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;? &lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;Computers can be used to help or hurt someone. Computers that are implemented to punish someone are going to have a negative impact in the workplace. Gamers learned the laws of behavior by experience and they are a great example of how technology adjustments can make the difference between a block buster game and one that is frustrating.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;One of the problems with automation is that any time you bring technology into an environment; you reduce the reinforcement for the people. Now people may only monitor what they used to do. The effect is like the life guard example mentioned earlier. Rare errors are produced by people monitoring equipment and sensors that never vary. The errors are so infrequent that people do other things. There are multiple ways to address this and one of those is having monitors monitor the monitors… those are the situations that can feel &lt;/span&gt;&lt;a target="_blank" href="http://en.wikipedia.org/wiki/Big_Brother_(Nineteen_Eighty-Four)"&gt;&lt;span style="font-size: small;"&gt;big brother&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;-ish.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt; &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="font-size: small;"&gt;I have not seen &lt;/span&gt;&lt;a target="_blank" href="http://www.nola.com/tv/index.ssf/2010/09/critics_weigh_in_on_nbc_sitcom.html"&gt;&lt;em&gt;&lt;span style="font-size: small;"&gt;Outsourced&lt;/span&gt;&lt;/em&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt; other than the advertisements that everyone else has seen but I am planning to watch it. Hopefully it will not hit too close to home, like this &lt;/span&gt;&lt;a target="_blank" href="http://www.youtube.com/watch?v=zbJAJEtNUX0"&gt;&lt;span style="font-size: small;"&gt;video on conference calls&lt;/span&gt;&lt;/a&gt;&lt;span style="font-size: small;"&gt;.&lt;/span&gt;&lt;/p&gt;</description>
    <pubDate>Thu, 06 Jan 2011 21:08:28 GMT</pubDate>
    <dc:creator>Charlie Bess</dc:creator>
    <dc:date>2011-01-06T21:08:28Z</dc:date>
    <item>
      <title>Outsourced causes thoughts about technology and culture</title>
      <link>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/ba-p/82559</link>
      <description>&lt;p&gt;&lt;font size="2"&gt;&lt;img align="right" title="603i0C09A7843E209AE0" src="http://h30507.www3.hp.com/t5/image/serverpage/image-id/603i0C09A7843E209AE0/image-size/original?v=mpbl-1&amp;amp;px=-1" border="0" alt="603i0C09A7843E209AE0"&gt;Fair warning...this post is a bit longer than most for me. &lt;/font&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;&lt;font size="2"&gt;I was reading &lt;/font&gt;&lt;a href="http://aubreydanielsblog.com/2010/09/20/outsourced-new-show-bound-to-spotlight-what-not-to-do-when-managing-in-new-cultures/"&gt;&lt;font size="2"&gt;Aubrey Daniel’s blog the other day where he was discussing the new sitcom &lt;em&gt;Outsourced&lt;/em&gt;&lt;/font&gt;&lt;/a&gt;&lt;font size="2"&gt; and the challenge of managing people in different cultures/globally. I called him up and we talked about the intersection of technology, culture, behavior and globalization.&lt;/font&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 06 Jan 2011 21:08:28 GMT</pubDate>
      <guid>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/ba-p/82559</guid>
      <dc:creator>Charlie Bess</dc:creator>
      <dc:date>2011-01-06T21:08:28Z</dc:date>
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    <item>
      <title>Re: Outsourced causes thoughts about technology and culture</title>
      <link>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82633#M2532</link>
      <description>&lt;p&gt;I watched the first episode last evening (on demand) as I was curious how they would depict outsourcing in general; but more specifically the culture differences. My first impression was it was "&lt;em&gt;exactly as I expected&lt;/em&gt;".&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;In the 90's (&lt;em&gt;I know that was a long time ago&lt;/em&gt;) my role was to train Help Desk Consultants on how to conduct a help desk analysis and I&amp;nbsp;presented at many of the Help Desk Conferences. One of the key area's I focused on was "&lt;u&gt;Culture&lt;/u&gt;" &amp;amp; in the 90’s offshore resources were not a big topic. That has certainly changed!&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&amp;nbsp;&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Did you know that even within the United States we have different cultures&lt;/strong&gt;?&amp;nbsp;You may be surprised where the dividing line is! Any guesses? Even though we probably intuitively know that the US has different cultures - it was an "ah ha" for me...&amp;nbsp;One of the key resources I&amp;nbsp;used to prepare my training was a book "Rules of the Game: Business Protocol" by Nan Leaptaott. &amp;nbsp;This book outlines the key differences; but the&amp;nbsp;3 primary questions I continue to think about globally about different cultures are:&lt;/p&gt;
&lt;p&gt;1) How do they interact with others?&lt;/p&gt;
&lt;p&gt;2) How do they learn?&lt;/p&gt;
&lt;p&gt;3) How do they approach the issue / problem?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Now to add offshore and all the new technology this continues to be a fascinating area to be involved in. Will I watch the show again? Will you?&lt;/p&gt;</description>
      <pubDate>Tue, 28 Sep 2010 19:56:22 GMT</pubDate>
      <guid>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82633#M2532</guid>
      <dc:creator>judi.cardinal</dc:creator>
      <dc:date>2010-09-28T19:56:22Z</dc:date>
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    <item>
      <title>Re: Outsourced causes thoughts about technology and culture</title>
      <link>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82644#M2537</link>
      <description>&lt;p&gt;Yes, there is no doubt there are different cultures in the US -- by region, profession and sport. When you begin to interact with individuals within a culture it is helpful to understand its effect on their perceptions.&lt;/p&gt;</description>
      <pubDate>Wed, 29 Sep 2010 11:18:27 GMT</pubDate>
      <guid>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82644#M2537</guid>
      <dc:creator>Charlie Bess</dc:creator>
      <dc:date>2010-09-29T11:18:27Z</dc:date>
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    <item>
      <title>Re: Outsourced causes thoughts about technology and culture</title>
      <link>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82648#M2539</link>
      <description>&lt;p&gt;What an interesting observation - different cultures by sport? This could start a lively conversation on how the culture is different if you are a &lt;strong&gt;Red Sox Fan&lt;/strong&gt; vs. a New York Yankee Fan. I would love&amp;nbsp;to understand this further if you have some suggested articles or books.&amp;nbsp; &lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;img src="http://h30507.www3.hp.com/t5/image/serverpage/image-id/643i21F8F3788B1C0AF0/image-size/medium?v=mpbl-1&amp;amp;px=-1" border="0" alt="Red Sox.jpg" title="Red Sox.jpg" align="right" /&gt;&lt;/p&gt;
&lt;p&gt;So - what sport / team is your culture? &lt;/p&gt;</description>
      <pubDate>Wed, 29 Sep 2010 15:20:09 GMT</pubDate>
      <guid>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82648#M2539</guid>
      <dc:creator>judi.cardinal</dc:creator>
      <dc:date>2010-09-29T15:20:09Z</dc:date>
    </item>
    <item>
      <title>Re: Outsourced causes thoughts about technology and culture</title>
      <link>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82674#M2542</link>
      <description>&lt;p&gt;I had one link in the post about a golf culture.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Sport culture wise... I grew up in Indiana so high school basketball is king (yes, you do have assigned seats for high school games -- at least when last I was in town for a game). Now I am in Texas, so high school football is king. It is interesting to observe the similarities and differences.&lt;/p&gt;</description>
      <pubDate>Thu, 30 Sep 2010 15:23:09 GMT</pubDate>
      <guid>http://h30507.www3.hp.com/t5/The-Next-Big-Thing/Outsourced-causes-thoughts-about-technology-and-culture/bc-p/82674#M2542</guid>
      <dc:creator>Charlie Bess</dc:creator>
      <dc:date>2010-09-30T15:23:09Z</dc:date>
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