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Back to Basics: Business Intelligence Still Requires a Strategy

by Kelly_Kasher on 02-22-2012 04:34 PM - last edited on 02-22-2012 04:40 PM

By: Mike Mansur
Competency Lead, HP Global Methods, Enterprise Information Solutions

 

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Recently, I delivered a presentation to our sales teams about a service HP offers called the Business Intelligence Master Plan. It helps our clients align business intelligence initiatives with business objectives and build a roadmap and plan for future state business intelligence environments.

 

As I was preparing the materials for the presentation, I started with a PowerPoint deck that is a few years old, planning to update it to reflect more current “big data” issues and our latest thinking about information management and analytics. I was interested to find that one slide, which summarizes organizational pain points indicating a need for strategic business intelligence planning, has really not changed. Over the years, we have continued to hear organizations struggling with the same problems:

 

  • Corporate data is not being leveraged to the best of its potential. In other words, “I know the data is there, but I’m not getting what I need.”
  • Cost and redundancy result from siloed solutions. In other words, “My analysts spend all their time manually creating reports rather than doing their jobs.” – we hear this one ALL the time!
  • The business tells IT that it is not addressing its needs quickly enough. In other words, “IT provides what I needed yesterday. How do I get what I need today?”
  • Overall investments in business intelligence have not delivered the expected value. Why?

The solutions to these problems cross a variety of information management disciplines, ranging from technical and data architectures to infrastructure consolidation and standardization to information quality and governance and a whole host of other disciplines. 

 

Ultimately, these challenges point to a need for a business intelligence strategy that formally aligns the business intelligence technology platform with validated business goals and objectives.  Solving these problems is challenging, make no mistake about that. It requires bridging organizational divides, understanding business needs for information, and prioritizing business needs for information (does IT respond to the manager with the biggest purse strings or is there a governance structure for identifying BI projects that promise the best potential business value?).

 

I look forward to discussing these issues further in an upcoming webinar with The Data Warehousing Institute.  I will join David Loshin, president of Knowledge Integrity Incorporated, in a discussion about how a well-planned information strategy helps establish a foundation for enterprise information capabilities and enables agility in the face of emerging trends.  The March 7 webinar is now open for registration:  “Successful Strategic Planning in the World of Big Data.”

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About the Author
  • Larry Acklin holds more than 23 years of experience in the application business covering every aspect from consulting, management, development and leadership. He is currently a member of the HP Product Marketing organization, where he is responsible for the Application Modernization Services offering for HP Enterprise Services globally. Acklin earned his degree in electrical engineering, specializing in computer software and went on to build embedded systems for automobiles. He moved on to programming enterprise systems, including mission critical custom applications for some of HP’s major clients while becoming an application architect. He then started an object-oriented development organization and brought those new technology concepts as new innovation. He has been a technical leader at HP as well as a mentor. He continued as a developer by starting a web development organization developing online applications for clients. Acklin continually drives innovation for HP’s clients, such as bringing mobile applications to clients and creating HP’s first mobility offering. Acklin has provided consulting covering all aspects of IT management, business process, applications development and applications management spanning clients in all industries globally.
  • Lori Lewis leads Global Digital and Integrated Marketing for the Applications and Business Services division in HP’s Enterprise Services. The organization is focused on providing clients with enterprise applications services and solutions to solve some of their most pressing business problems. For over 2 decades, she has championed innovative communication approaches to drive and grow market share and build motivated, empowered teams. She is a compelling, passionate ambassador of the art and science of marketing and the amazing results it can achieve when done with integrity and passion. Ms. Lewis’ credentials, track record, and enthusiasm are essential ingredients her team relies on as they work together to establish HP as the undisputed leader in information management and analytics services.
  • More than 10 years of experience in developing effective and innovative marketing and communication strategies. After a time spent as business consultant for the information communication technology I have gained a deep experience and familiarity with B2B market for large Enterprises. Recently I have studied the effects of social media and disruptive technology on business, marketing, and culture. I works with enterprise organizations to research emerging business opportunities and works with executive management and social media leadership to develop new strategies and align teams around initiatives that enable business objectives and priorities. Twitter: @micaelaraimondi
  • Over 25 years as a technologist in high tech, solutions architect, product management, product marketing, technical marketing. Member of the IEEE. Currently Social Media Strategist for the Social Intelligence Practice in Enterprise Services.
  • Shawn Tabor is a CRM Solution Architect and a licensed securities representative. He has 12 years’ experience in the Financial Services industry and over 8 years working with Microsoft Dynamics CRM implementations within Financial Services, Manufacturing, and Public Sector.
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