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Bring-Your-Own-Self

By Marleen Devondel, Product Marketing Manager, Hewlett-Packard

 

Work is where the worker is

 

No one can ignore that office-based working is on its way out. Consumerization and technology are speeding this up, and you can work from anywhere. Employees happily move between home and the office.

 BYOS - image.png

BYOD (Bring-Your-Own-Device) is on everyone’s lips since it means freedom for employees but headache for the IT department. However, this is just the tip of the iceberg. As an employee, we now bring more than just our own device into the office, and we’re now hearing a whole new series of buzzwords: BYOT (Tools), BYON (Network), BYOA (Apps)… BYOS (Bring-Your-Own-Self).

 

Bring-Your-Own-Self is when we bring own personal ecosystem or digital identity into the office. What is this personal ecosystem? We use many different services and apps both in our private and professional life. These apps and services are like knowledge gateways, because they allow us to use our individual knowledge for creating value; we share them with others and they share theirs with us. These gateways allow us to be more productive both in our private and professional lives while also giving us tools as citizens; together they form our personal mobile ecosystem. 

 

In the personal, mobile ecosystem, we drop the difference between our private, professional, and citizen identities and focus on an integrated life. The personal ecosystem allows us to build our own integrated brand. Our knowledge, ideas, and vision, freely shared, bring that extra value not only to our employer but also to other partners, companies, peers, and colleagues. As we become more reliant on the technologies that support our lives, companies will increasingly allow us to bring our own IT (and our own digital Self). This will encourage people to flourish and contribute to the well-being of their clients and thus benefit the company.

 

One technical architect recently pointed out that she felt relieved that the world of work was changing. “Having to suppress one’s personality or even gender (for 50% of the population) gets in the way of doing great work. Being passionate fundamentally means bringing your whole self to work rather than just the professional 'corporate approved' veneer.”

 

The “passionate” employees are those who can make a difference to a company’s bottom line. The employees that can have an impact on the business are those who are engaged.

 

Engaged employees are more productive employees

 

The world’s top-performing organizations understand that employee engagement is a force that drives business outcomes. Research shows that engaged employees are employees that are more productive. They are more profitable, more customer-focused, safer, and more likely to withstand temptations to leave the organization. See Gallup report, State of the Global Workplace: Employee Engagement Insights for Business Leaders Worldwide or Forrester, The Age Of The Customer Starts With Your Employees.

 

The recognition of the need to better engage and empower employees — and the challenge of attracting and retaining the right employees — has driven a new emphasis on the workforce experience. There are many different factors that make for engaged employees, but, nowadays, user-focused technology and tools certainly make up the backbone of these factors.

 

New tools enable “universal access to people, applications and data” among employees and between employees, and customers and partners. These include mobile devices and new provisioning models such as various forms of bring-your-own-device, -apps or -self (BYOx), new mobile and social applications, self-service portals, and new analytical tools for improving the employee experience. These tools empower employees, improving productivity and a sense of contribution to the goals of the organization. They contribute to a more positive workforce experience.

 

 

As companies reduce the costs of IT, they will eventually hit a barrier below which they can no longer make substantial savings. A switch in focus to making employees more productive will provide a greater contribution to the company’s performance.

 

The Future of Working is user-centric; technologies like mobility, cloud, social and analytics are already making it possible for employees to have the freedom of choice, to communicate and collaborate at point of thought.

 

To find out more, go to www.hp.com/go/futureofworking.

 

About the author

 

marleen_devondel1-cropped.jpg

 

Marleen Devondel is Product Marketing Manager, Hewlett-Packard, with broad experience in product management, marketing, and strategic planning, with a focus on corporate strategy and business development. She specializes in the topics of workplace, collaboration, and mobility.

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