Social media has not spread widely through the enterprise. By this I mean you see social media's use primarily in online marketing and secondarily in customer support, but typically not departments like finance, R&D and human resources. This lack of wide spread usage limits the ROI companies will gain.
What do we mean by social business? We are referring to corporate social media or the use of social media through out the enterprise (rather than as defined by Prof. Muhammad Yunus, commercial activity by socially minded organizations).
HP Enterprise Services is having a Twitter chat on this very topic. Come join the conversation by using the hashtag #HPESchat on Tuesday, April 24th from 1-2 p.m. CT.
We'll be discussing questions like:
- Can you go beyond the listening stage of social media and analyze in order to interact and create revenue that can be measured?
- Can you measure social media ROI to tie it to your business case?
- Do organizations have to change their mindset to support the Social Media driven environment?
- What are the implications of social media outside of marketing?
- And anything you want to talk about.
Jake Wengroff (@JakeWengroff), Global Director, Social Media Strategy and Research at Frost & Sullivan and I started the conversation on the Marketing Edge podcast with host Albert Maruggi, a senior fellow with the Society for New Communications Research. Take a listen, it's only 20 minutes long.
I hope to see you at the Twitter chat.