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HP Discover Keynote: Applications Tranformation – the future will not be like the past

By Steve Berch, Applications Transformation Marketing, Hewlett Packard Company


Are you prepared for a future where Applications strategy must shift from evolution to revolution?  Where goals move from efficiency to competitive advantage?  Where benefits are focused on growth, not just cost reduction? 


Learn how starting today, HP can help your business prepare for the future in this important keynote presentation by HP’s Paul Evans and Sylvia Vigant at HP Discover in Frankfurt, Germany.  Hear how one company reduced their time to order from 5 days to 3 hours, reduced their cost of sales by $1m/year and saw their orders error rate decline from 30% to 5% by deploying HP’s innovative Systems of Engagement approach to Applications Transformation.  Discover the pivotal role deploying a compelling user experience played in achieving these results – results that your company can enjoy as well.


This keynote address will take place at HP Discover on Tuesday, December 4 at 10:00am.  For more information about HP Discover, please visit




About the presenters


Paul Evans, WW Lead Application Transformation, HP Global Marketing

Paul Evans is responsible for Worldwide Marketing of Application Transformation solutions for HP. He started his career as a software developer and held leadership positions with Digital, Compaq and HP.  He is focused on the rationalization of legacy applications & supporting infrastructures to deliver enhancements in operational efficiency & effectiveness.  Paul has a degree in mathematics and lives in the north of England.



Silvia Vigant, WW Application Transformation Marketing, HP Enterprise Group

Silvia implements programs for HP Global Accounts and the HP Application Transformation community.  She holds a degree in Public Relations and a Master degree in Media Science and Technology.  Silvia is located in Zurich, Switzerland.




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