Applications Services Blog
Get the latest thought leadership and information about the role of Applications Services in an increasingly interconnected world at the HP Blog Hub.

HP’s Enterprise Applications Services Wraps Up Successful HP Discover 2013 in Barcelona

By: Chris Kleineberg, Director Global SAP Services, HP Enterprise Services


Discover 2013.pngWith over 10,000 attendees at HP Discover in Barcelona, HP’s Enterprise Applications Services (EAS) team was able to demonstrate to the world how HP is delivering on the promise of innovation for SAP, Oracle, and BPaaS solutions, through a full agenda of presentations, client meetings, blog - Chris K discover - ajay dr. chris CAB.jpganalyst engagements, and other solution demonstrations. 


SAP Client Advisory Board

Our week was highlighted by the HP SAP Client Advisory Board, held on Wednesday at the CIO forum. 15 senior executives from clients and prospects met with us to network and learn more about how HP can help them on the journey to becoming a real-time enterprise through our market-leading HANA solutions and partnership with SAP. Dr. Chris Nokkentved, our EAS Chief Technologist, and Ajay Uppal, our EMEA SAP portfolio leader presented and facilitated a discussion of how what HP is doing with SAP HANA can help clients achieve the goals they have for their business, HP’s roadmap for the HP As-a-Service Solution for SAP HANA, as well as specific benefits we have seen HP’s clients achieve.


Showcased EAS Theater Presentations

Discover attendees had the benefit of learning from several of our EAS thought leaders through theatre presentations in the Discover Zone on the show floor of the event, including:blog - chris k discover paul pres.jpg

  • HP As-a-Service Solution for SAP HANA – the Fastest Path to a Real-Time Enterprise
  • Effective Profitability Analysis for the Retail Industry, Showcasing How an HP Services Client Achieved Monumental Success through SAP HANA
  • Mobility Minus complexity: Accelerating Time to Value for Enterprise Mobility Initiatives (featuring HP’s SAP Mobility Services)
  • Architecting a Stellar Customer Experience using Oracle Commerce
  • Leveraging Disruptive Technologies to Transform Your Company with HP’s BPaaS Solutions

Discover Zone Demonstrations

Attendees were able to meet with HP experts on the show floor and see live demonstrations and presentations of many of our innovative solutions, including HP As-a-Service Solution for HANA, Enterprise Cloud Services offerings for SAP, Oracle and Microsoft Dynamics CRM, and Customer intelligence & relationship marketing 2.0.


martin & andre updated.jpgSAP 360 Customer System Demo at SAP booth

SAP, HP and the University of Magdeburg showcased the next level of CRM - “Customer Management & Relationship Marketing 2.0”. Conference attendees were able to experience how they can increase customer loyalty and profitability with SAP Customer Engagement Intelligence powered by SAP HANA. The team facilitated a conversation during the HP SAP Client Advisory Board meeting of how organizations can grow their most valuable customers through strategic market segmentation and customer lifetime value analysis. More details on HP’s co-operation with the SAP University Competence Center (SAP UCC) at Otto von Guericke University Magdeburg are available via the recent press release.


Chris & Eric at Discover with titles.jpgVideo Broadcasts

We showcased our message through video broadcast from the show floor, including messaging to show the power of our OneHP HANA message, combining market leading solutions for HANA Services from HP Enterprise Services & HANA Infrastructure from the HP Enterprise Group.


Successful Client & Analyst Meetings

HP held several intimate client and analyst meetings, directly targeted at how HP can best help clients improve their businesses in the New Style of IT. 


A huge thanks to all our clients and HPers who participated in this year’s successful HP Discover event in Barcelona.


Learn more about:

Showing results for 
Search instead for 
Do you mean 
About the Author

Follow Us
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation.