Applications Services Blog
Get the latest thought leadership and information about the role of Applications Services in an increasingly interconnected world at the HP Blog Hub.

High-performance customer segmentation with SAP CRM on HANA

By: Martin Petersen, Executive Program Director, Customer Relationship Management, HP Enterprise Services and  Carsten Diederich, EMEA Alliance Executive SAP, HP Enterprise


sap ucc.gifHP and SAP recently announced that SAP University Competence Center at Otto von Guericke University Magdeburg successfully delivered a pilot for high-performance customer segmentation based on SAP CRM powered by SAP HANA running on a pre-packaged appliance from HP AppSystems.


The solution was configured by Otto von Guericke University students during their course "Recent Topics in Business Applications”. The task for the students was to design a customer segmentation showcase for the automotive industry, deploy the SAP CRM on HANA solution based on SAP RDS best-practice templates and configure the showcase in SAP CRM.


In addition, another team of students set up a data segmentation model with five million potential customers, enriched with information from Facebook “like” user interests and sentiments for various car makers and models.


The showcase resulted in the ability to perform customer segmentation on four marketing attributes (20 million data records) in less than two minutes.


HP Discover 2013.png

A pilot of the automotive industry-specific solution will be presented at HP’s premier EMEA client event, HP Discover, Dec. 10-12 in Barcelona, Spain.  Visit Booth 650 in the HP Discover Zone to see a demonstration.



Learn more:

Leave a Comment

We encourage you to share your comments on this post. Comments are moderated and will be reviewed
and posted as promptly as possible during regular business hours

To ensure your comment is published, be sure to follow the community guidelines.

Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
Showing results for 
Search instead for 
Do you mean 
About the Author

Follow Us
Top Kudoed Posts
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation.