Essar Steel Company, headquartered in Mumbai, India, is quickly becoming one of the fastest growing steel product producers globally. Known as an industry innovator, Essar has already become one of India’s largest exporters of finished steel products to the demanding markets of the U.S. and Europe. This past year, Essar selected SAP CRM for the purpose of improving their customer service while growing their customer base. Their implementation partner - HP Enterprise Application Services!
In the highly competitive manufacturing industry, Essars’ commitment to innovation and level of their integrated processes makes them stand out from their rivals. Because Essar’s has extended their value chain from the smelting of the raw ore to finished product sales, the ability to coax every nugget of consumer data benefit from their operations requires Essar to explore the best method capturing all customer interactions, complaints, enquiries, orders and payments. Essar realized that the addition of a comprehensive CRM product would enable them to maximize their client integration. SAP CRM was selected specifically to empower their frontline sales team to obtain this “360 degree” view of their customers. The data, in turn, directly feeds into their plan to continue growth at above market levels.
As an industry innovator, Essars' expansion into retail sales has resulted in the development of the Essar Hypermart, a retail network of more than 450 steel retail outlets across India. Keeping the Hypermart concept innovative also requires a state of the art CRM product that integrates with the appropriate systems already present at Essar. But to continue their innovative approach to the market required working with an implementation team that not only shared an innovative spirit, but also had the depth of application knowledge to make the project a success.
Of the candidates Essar explored partnering with, HP stood out because of our ability to recognize Essars vision, their market and industry position and work with them to deliver the implementation best suited for their long term success. HP Enterprise Application teams helped Essar achieve their aims for a strong CRM platform. The desire to work with companies across many diverse industries is exemplified by our client’s success.
For more information on how HP partnered with Essar Steel to build on their innovation, and how HP can partner with you, read the Essar Case Study here: http://h20195.www2.hp.com/v2/GetPDF.aspx/4AA3-8604