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Innovation Nation – An Augmented Reality Check

By:  Joshua Verville, Senior Strategist, Hewlett Packard Company


About this blog series

HP’s Innovation Nation is a blog series highlighting new and innovative solutions in the U.S. Public Sector.  While working in government, I came across new technologies and ideas every day that could be used to better support government and the people it serves.  This blog series is about sharing those new technologies, ideas, and processes to support an “innovation nation.”  


connected human head.jpgAugmented Reality (AR) has been a trending topic in technology lately.  Gartner defines augmented reality as, “the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects.”  Essentially it’s the blending of the real or physical world with the virtual world allowing user perception of the environment to be enhanced or improved.   A science fiction example of augmented reality is Iron Man; Tony Stark’s vision is enhanced by data through is helmet’s visor.  He gets data on his speed, potential targets, incoming phone calls, and GPS positions, enhancing his ability to interact with the real world (and defeat the bad guys). 


However augmented reality is not the stuff of fiction.  In fact, augmented reality has been around since 1968, when computer science pioneer Ivan Sutherland created the first head-mounted augmented reality device, while at Harvard University.  It was a bit clunky then, but now augmented reality is all around us in the form of TV’s, smart phones, tablets and so on.


A real world example of augmented reality is the National Football League (in America).   Since 1998 the NFL has used augmented reality when televising games.  We know it as the yellow first down line on our TVs. It is a virtual line imposed on the real or physical football field for the viewer.  It allows us to follow the game a little easier and frankly I am not sure how I was ever able to watch American football before that little yellow line appeared.  


We have seen an increased use of AR lately in the commercial sector for marketing and entertainment, from greetings cards to products like Oreo Cookies.  Augmented reality is changing the way the consumer interacts with products.  It integrates with branding quite easily by leveraging existing images. It doesn’t take up additional space with QR codes, and in many cases augmented reality apps can be integrated into an existing mobile device or application as new functionality.  You simply view the image or object with your smart phone, PC Camera, or tablet device and the real world images you are viewing unlock new information and videos. 


There has also been a lot of attention about Google Glass, eyewear that is connected to the internet which allows the user to see directions, record video, see who is calling, display the weather, and many other features that augment the wearer’s world.  Several automotive makers have been developing car windshields that allow the driver to receive information like directions, phone calls, and warnings that keep their eyes always on the windshield.  So with all this augmented reality around us, it got me thinking about how government could use augmented reality.  These were a few ideas:


  • Public Service Announcements:  Imagine being able to get public service announcements by viewing signs, pictures, or select locations providing helpful and real time alerts, warnings and instructions. Imagine using your phone to view the amber alert symbol and a picture of the missing child.
  • Education: Using augmented reality to engage our students and make curriculum in the classroom come alive with information, videos and imbedded links to photos, art, or key documents viewed through your phone or tablet.
  • Transportation:  Live traffic updates, construction, and weather reports based on location or key points from your phone or your car’s windshield, similar to what you have today on GPS devices. 
  • Public Safety:  Augmented ID for police through eyewear to verify identities and providing background information about a person (perhaps a bit Orwellian?).      
  • Fire Safety:  Fire fighters could have real time schematics, floor plans, temperature readings and other vital information to safely navigate a burning building through a protective visor.
  • Parks and Forests:  Landmarks and natural sites could come to life with audio or video simply by viewing them with a smart phone, tablet, or with smart internet connected eyewear.    


The promise augmented reality offers is not only a new way of interacting with our real environment, but a more efficient, safer, and better informed reality for citizens. How would you like to use augmented reality in the public sector? Are you excited by the technology? Please take a moment to share your thoughts and vision in the comments section. 


Related links: 


About the Author


Joshua Verville - cropped.jpgJoshua Verville, Senior Strategist, Hewlett Packard Company

Joshua is a Senior Strategist with Hewlett Packard’s US Public Sector State, Local and Education Division and has over a decade of experience in front line and senior leadership positions in state government and non-profit organizations.

Jkchatz(anon) | ‎12-06-2013 08:51 PM

Nice post Josh.  How about AR in a court setting?  Perhaps the ability to see testimony or view exhibits in an augmented manner.

Joshua_Verville ‎12-12-2013 04:02 PM - edited ‎12-12-2013 04:03 PM

Wonderful idea John!  I was thinking evidence could have data, information, or video embedded so jurors, counsel and other officers of the courts could see the chain of custody, when it was collected, a description, and crime scene evidence related to an object.  Crime scene photos would be another great example for providing an enhanced view of the crime scene. 

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  • Business Development leader for HP’s Testing Practice in Americas and TaaS Global Capability Leader
  • Anthony works in the ES Apps Enterprise APJ . He is a self-motivated and well-disposed individual. He is a certified SAP FICO consultant. He has over twenty years industry experience in business transformation and Information Technology consulting (SAP). With excellent, interpersonal and communication skills, Anthony is able to influence and motivate at all levels. An empathic team player, He derives fulfilment in contributing towards others' development. Anthony possesses good analytical and problem-solving skills. He is a quick thinker, remains calm under pressure, handles multiple tasks, and accomplishes objectives with excellent time management. He is flexible and accustomed to meeting high standards and deadlines. Anthony possesses practical knowledge of business processes and concepts and has a keen eye for detail. He is aware of the importance of an effective system and quality management.
  • Bryan Coapstick is the Director of Mobile Innovation at HP. In this role, he is responsible for driving strategic mobility initiatives and key industry partnerships to enable clients the ability to leverage the mobile channel to effectively reach their customers. Bryan’s expertise lies with several Fortune 200 companies in both public and private sectors that focus on business technology and emerging strategies. Bryan demonstrates innovative leadership though public speaking, panel discussions and blogging on the various ways mobility is changing our daily lives.
  • Benjamin Romberg has over twenty five years experience in the IT industry, the last twelve of which have been as a testing professional. He has experience as a test analyst, performance tester, automation specialist, test lead, test manager, test consultant and test executive. He has worked on all types of testing engagements ranging from small web based applications through to core system upgrades. Benjamin holds a Bachelor’s Degree in Genetics, a Post Graduate Degree in Software Engineering and an Executive Masters in Business Administration. Benjamin now leads HP’s Testing and Quality Assurance Practice in Asia Pacific and Japan.
  • Over the past 5 years, I have participated in the different stages of delivering Microsoft Enterprise Applications to customers as large as 40.000 concurrent users across Europe with a focus on the public and call center sector. During this period, I worked in numerous technical (lead) and business consultant roles. Using this experience, I am currently a certified Microsoft Dynamics CRM 2011 expert which specializes in guiding enterprise customers and implementation teams through the process of implementing Microsoft Dynamics CRM 2011.
  • Craig has been with HP for 10 years working on the solutioning side as a Solution Architect. Primarily works with Microsoft technologies and has for the better part of 16 years. This past year Craig has worked mostly with Windows AZURE and the mobility side of Windows Phone 7/8 and Android.
  • Master Business Consultant and Distinguished SE with 35+ years of IT experience, specializing in SOA and Integration.
  • Daniel Amor (EMEA, AMOD, Cloud, Portals, Web Apps and SOA domain expert): Daniel has designed, won, led and delivered large-scale, complex applications-related projects by acting as a trusted advisor to clients. Daniel conducts regular training and client-facing sessions, and he has authored six books and numerous articles in European and US-based magazines and newspapers on IT change. He is a regular lecturer and he speaks on Portals, E-Business and Cloud.
  • Global HP Microsoft Business Applications Practice. Microsoft Dynamics CRM subject matter expert. Based in Manchester, United Kingdom. @DarrenCRM on Twitter
  • Solutions Architect working at HP since 2002 with focus on Applications Modernization, located at Rio de Janeiro, Brazil
  • Managing Consulting specialising in Business Transformation and Value Management for Defence, Healthcare, Public Sector, Criminal Justice and Telecommunications.
  • Guido Arndt is since May 1997 business consultant and project manager @ Hewlett Packard Enterprise Services. Main focus is strategic and organizational alignment of logistics, sales and production processes in the automotive and manufacturing industry as well as business performance projects in finance and telecommunication industry. Guido has experience as change agent and transformation manager in people-driven merger & aquisition projects focusing government, consulting firms, manufacturing plants and consumer brands.
  • Horia Slușanschi serves as an Agile Coach leading the HP Agile Mentoring Office and the HP Software Engineering Profession. He is passionate about helping teams and leaders to find joy in work in the pursuit of customer delight.
  • CISSP, Open CA Master Architect Technical Consultant with 28+ years of IT experience specializing in Application Security, Solution Architecture, Portals, Social Business, and Integration
  • Jim has been with HP for 33 years and currently leads a global Strategic Capabilities Management team, with a specific focus on Business Analysis and Configuration Management. Jim also manages a team within the US State, Local, and Education division of HP. He was a member of the IIBA committee that created a Business Analyst Competency Model and he participated in the development of IEEE standards. Jim graduated from Harvard University, the University of British Columbia, and Ottawa Theological Hall. He currently lives in Toronto, Canada.
  • SAP Technologist from APPS GD SAP Practice - Manila covering SAP NetWeaver EP, SAP Mobility and general SAP solutions.
  • WW product marketing manager for HP Applications Modernization and Transformation Consulting Services. 35+ years of IT technology and services experience.
  • Laurence has over 35 years experience in the IT industry and has spent 27 years delivering knowledge management (and before that became fashionable, Artificial Intelligence and knowledge-based systems) transformation projects to clients in Government, Industry, Manufacturing and Telecomms industries. He has developed and implemented knowledge management (KM) strategies for HP's clients and for business areas in HP (for BPO and for our Consulting business) and believes that KM strategy is essential for an effective KM practice.
  • . . Service Systems . .
  • Lori Lewis leads Global Digital and Integrated Marketing for the Applications and Business Services division in HP’s Enterprise Services. The organization is focused on providing clients with enterprise applications services and solutions to solve some of their most pressing business problems. For over 2 decades, she has championed innovative communication approaches to drive and grow market share and build motivated, empowered teams. She is a compelling, passionate ambassador of the art and science of marketing and the amazing results it can achieve when done with integrity and passion. Ms. Lewis’ credentials, track record, and enthusiasm are essential ingredients her team relies on as they work together to establish HP as the undisputed leader in information management and analytics services.
  • Microsoft Dynamics CRM solution architect, C# developer, MBA, husband, father, Auburn man. Follow me on Twitter @lucas_is.
  • CRM enthusiast, avid techie
  • More than 10 years of experience in developing effective and innovative marketing and communication strategies. Recently I have studied the effects of social media and disruptive technology on business, marketing, and culture. Follow me on Twitter: @micaelaraimondi
  • Agile Champion and coach. Passion in software development using lean and agile techniques. Software is a people business!!
  • Have 11 years of experience in SAP Consulting, Solutioning and Account management.
  • I have over 20 years of I.T. experience predominantely in applications development. In addition to my I.T. experience I spent 7 years as the Director of Store Services at Canada's third largest grocery retailer.
  • Shafraz Nasser is the Lead Microsoft CRM Architect with HP Enterprise Services in the South Pacific Microsoft Dynamics Practice. His focus is on selling, architecting and overseeing delivery of Microsoft Dynamics CRM based implementations within New Zealand.
  • Shefali Dua is leading Worldwide BPaaS Strategy & Solution Innovation team at HP Enterprise Services as the Solution Innovation Manager. Her focus is currently assisting in planning and delivery of industry solutions for verticals like social media, big data, mobility and security on the HP Enterprise Cloud offerings for CRM Technologies.
  • Steve Petruno is a Product Manager for HP’s Global Oracle Services with over 24 years experience in the Information Technology industry, project Management, Human Resources, Payroll and Benefits, ERP implementations, upgrades, acquisitions and divestitures.
  • I have worked for HP as a business consultant for seven years, providing process, strategy and business transformation advice in the Financial Services and UK Government sectors. As part of this I have used Lean and Continuous Improvement techniques to assess and improve business performance, ensure regulatory compliance and improve environmental sustainability.
  • Tom is the Global Product Marketing lead for HP's Cloud Applications Services. Tom has over 20 years of experience in information technology and a proven track record for implementing innovative client solutions in several industries including government, healthcare, and telecommunications. He thrives on developing services and solutions which result in business process improvement through greater systems efficiency.
  • Vijay Seetharaman is an Enterprise Architect within HP Enterprise Services - Industry Transformation Consulting practice, focusing on Cloud and Mobility

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