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Mobile madness. What is my strategy?

By Darren McGrath, Global Product Marketing Manager, Mobile Application Services


Woman-with-mobile-device.jpgMobile madness? Have you heard the term before? (Have you felt it?) As you try to synch your numerous devices, applications, increasingly complex passwords and security procedures, and locate the correct power cords, do you feel like you are in control (or want to regain it)?  Perhaps you looked at that question from your personal view. What about for the enterprise?


As the choices of mobile devices increase along with the numbers of mobile architecture platforms, mobile operating systems, and mobile applications, businesses are finding it really difficult to develop an enterprise strategy to address them all.


Our daily lives and how we navigate through them has changed with the proliferation of all things mobile.   When our expectations of portability, access, security, and responsiveness intersect with the enterprise, it can cause headaches and chaos (madness?) for IT and business managers. The desire to gain control and capitalize on the opportunities to satisfy the anywhere, anytime desire for information access is of keen interest to both groups.


For IT, it can be more than a headache -- perhaps even a migraine. IT is faced with the challenges of developing and implementing their IT policies, their existing infrastructure and in creating a mobile architecture.  All of this needs to happen while trying to contain costs from developing, testing and supporting enterprise applications across a wide range of devices, and operating systems.


How to get in control – and contain the madness?  We’ve been involved with organizations around the world that are trying to overcome these challenges with the help of HP’s Mobile Enterprise Strategic Assessment Services. These services follow a three step process.  Step 1: Review, establish & refine foundational policies; Step 2: Define the collaboration infrastructure for the organization; and Step 3: Establish the architecture to support enterprise-class mobile applications.  HP collaborates with you to understand where your current mobile environment is based on our mobile maturity model and to determine where it needs to be to address the new mobile world.   


Through this process we identify gaps between where you are and where you need to be.  We then create a roadmap and strategy to help you on your journey. The assessment covers security, privacy and end-user computing policies, mobile application development, deployment, devices, infrastructure and the mobile application architectures that will help you get onto the right path to controlling mobile madness.  Watch this video to learn more about developing your mobile enterprise strategy:



Follow us on future blogs as part of the Knowledge Matters program for mobility. We will talk about key mobile topics such as cross platform mobile development, government and mobility, controlling costs, mobile device management, mobile cloud, controlling costs and other key topics designed to help beat the madness. (And don’t forget to charge your devices and pack your power cords before you head out the door!)

Nadhan | ‎06-22-2012 03:47 AM

Great post, Darren.  Remember attending your presentation at HP Discover 2012 after which I posted Rationalize your applications to mobilize your enterprise which characterized to me what you shared in that session.

Anelie Ivanova | ‎06-22-2012 10:53 AM


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