View on-demand Managing Human Information in a Big Data World presented by HP and The Data Warehousing Institute (TDWI).
Research shows that structured data accounts for only about 15 percent of the information available to organizations today. The rest lives in the unstructured content found in multimedia, documents, and sources such as social media. Unstructured data is different, because much of it is “human” information generated by people—full of clues to their motivations, buying patterns, and more.
This webinar provides strategic technology guidance and best practices for organizations that want to realize the potential of the other 85 percent of their available information. You will learn:
- What unstructured “big data” information is, why it is growing, and why it is rising in importance to business decision-makers
- Why access to and analysis of unstructured information is becoming essential for understanding customers, prospects, and influencers; optimizing marketing campaigns; and improving engagement
- How the information management discipline must evolve to oversee the lifecycle of unstructured information
- How structured and unstructured worlds can come together to provide more complete intelligence
This webinar features David Stodder, Director of Research for Business Intelligence at TDWI, and Steve Fuller, Senior Solutions Architect, Information Management and Analytics at HP.
Big Data Webinar Series
Watch all webinars within the HP and TDWI Big Data series at the following links: