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The Future of Enterprise IT – A conversation with Geoffrey Moore (VIDEO)

Embracing Systems of Engagement and integrating it with your traditional Systems of Record will prepare your company for the competitive future of Enterprise IT.  World renowned author and business consultant Geoffrey Moore sits down with HP’s Paul Evans for an extended conversation that explains the forces driving this change and the importance of making it part of your company’s future.


Paul’s interview with Geoffrey Moore appears across the three video segments listed below: 


Related Information: 



About Geoffrey Moore


Geoffrey Moore.jpgManaging Director, Geoffrey Moore Consulting

Geoffrey Moore is an author, speaker and business advisor to many of the leading companies in the high-tech sector, including Cisco, Cognizant, Compuware, HP, Microsoft, SAP, and Yahoo!.  Geoffrey divides his time between consulting on strategy and transformation challenges with senior executives and speaking internationally on those same topics. His latest book Escape Velocity: Free Your Company’s Future from the Pull of the Past, keeps this intent in mind and is the result of his years of experience working with large enterprises.


Escape Velocity is Moore’s sixth book for business leaders in the high-tech sector. His first book, Crossing the Chasm, which addresses the challenges of gaining initial adoption for disruptive innovations, continues to be a best seller and required reading in business schools and entrepreneurship curricula. Moore wrote four subsequent books which addressed the challenges faced by management when competing in hyper-growth markets (Inside the Tornado) and those faced by investors when managing a high-tech stock portfolio (The Gorilla Game). The two additional books both address the organizational challenges faced by established enterprises, in one case posed by the volatility of the technology sector overall (Living on the Fault Line), in the other by the need to reignite innovation in mature franchises (Dealing with Darwin). Escape Velocity rounds out these efforts in service to established enterprises by laying out a comprehensive program for engaging with next-generation trends while maintaining their core franchises.


Earlier in his career, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He has a bachelor’s degree from Stanford and a doctorate from the University of Washington, both in English Literature.



About Paul Evans (Hewlett Packard)


Paul Evans.jpgPaul Evans, WW Lead Application Transformation, HP Global Marketing

Paul is responsible for Worldwide Marketing of Application Transformation solutions for HP. He started his career as a software developer and held leadership positions with Digital, Compaq and HP.  He is focused on the rationalization of legacy applications & supporting infrastructures to deliver enhancements in operational efficiency & effectiveness.  Paul has a degree in mathematics and lives in the north of England.

Nadhan | ‎01-20-2013 04:14 PM

Great insight into Applications Transformation -- especially Moore's perspective on Systems of Engagement and Systems of Record.


I experienced this first hand at the recently concluded HP Discover conference where Evans himself presented.  What I found even more interesting was how this approach to Applications Transformation mapped to the new style of IT that HP CEO Meg Whitman had highlighted in her keynote.  Here is my analysis on Differentiating Applications Transformation with a new style of IT.


I always find Moore's publications a great read - for example, here is a discussion on one of his cloud-related articles which made me wonder if Mother Nature is the CIO of Planet Earth.


Connect with Nadhan on: Twitter, Facebook, Linkedin and Journey Blog.

leroymason | ‎01-31-2013 10:21 PM

Did you know this vision has inspired a new HP Enterprise Services capability called Social Business? It is focussed on extending systems of record with systems of engagement within the proven enterprise engagement frameworks. Social business is the next wave of enterprise IT innovation.


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