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The next level of CRM – customer intelligence & relationship marketing 2.0

By: Martin Petersen, Executive Program Director, Customer Relationship Management, HP Enterprise Services and  Carsten Diederich, EMEA Alliance Executive SAP, HP Enterprise Services


HP Discover 2013.pngAt HP Discover in Barcelona this week, HP and SAP will be presenting live demonstrations of SAP Customer Engagement Intelligence, powered by SAP HANA.


CRM has been around for decades, and most organizations have a foundational program in place.  But, now, they’re looking at how to take their CRM to the next level.  They need systems that ensure higher revenue, profitability and loyalty.  They strive to grow their most valuable customers through customer lifetime value analysis, strategic market segmentation and contact scoring by level of activity and sentiment.


With SAP Customer Engagement Intelligence, powered by SAP HANA, organizations can:blog - Martin - CRM Discover iStock_000023635716 xSmall.jpg

  • Increase margins - Focus on profitable and high-return customer segments
  • Increase revenues - Position the right products at the right customers at the right time
  • Reduce churn rates - Ensure better prediction of customer requirements and buying propensity

Clients can choose between four solutions: 

  • Customer Value Intelligence - Strategically increase sales and margin opportunities through intelligent identification of opportunities
  • Account Intelligence for iPad - Mobilize sales based on findings from Customer Value Intelligence
  • Audience Discovery and Targeting - High volume customer segmentation on different data sources
  • Social Contact Intelligence - Intelligent contact management and engagement across all channels and sources

If you’re at HP Discover, be sure to swing by the SAP Booth (#650) in the Discover Zone to see live system demonstrations and to discuss your solution, outcomes and future roadmap?  If you will not be at Discover, you can get more information here - Intelligent Customer Engagement Applications.


Additional information:

HP Enterprise Applications Services for SAP

HP Advanced Information Services for SAP HANA


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