Looking ahead toward its much-anticipated IPO later this month, Facebook has produced a 30-minute video pitch to show big-time investors why sinking money into a publicly traded Facebook will be a good idea.
I am particularly impressed by the numbers of this Social Media giant (483 million daily active users, a revenue stream of $3.7 billion in 2011, and an estimate of its valuation between $70 billion and $87.5 billion) and I don’t know how Facebook’s management team is acutely aware of all of this and has prepared the company for the transition to becoming a public company.
The move to open ownership of the company to the world at large is almost certainly going to be a divide moment in the nascent social media market and will have significant implications to the second industry growing up next to social media that is the world of social business, which aims to situate social media to improve the way businesses operate inside and outside their boundaries.
Boost Customer Loyalty. See this video to find out how
As Dion Hinchcliffe wrote on Zdnet this morning, what is the more interesting are the implications for organizations that are trying to use the Facebook to better engage with their customers, employees, and partners are using Facebook as the face of social CRM (not only for SMBs but also for large enterprises) and enabling their social business intelligence cycle with the Facebook’s invaluable datasets on user behaviors, wants, and social graphs.
The fear is, because the intrinsic value of this Social Media giant is really under the control of its audience (namely us), it’s only a few serious missteps away from a participative collapse or end-user backlash, which would spell significant trouble for the company valuation….
- Check out this Customer Experience Optimization infographic to discover how to engage with customers in ways that were previously impossible.