Capitalizing on social media, creating a social intelligence plan…it’s a challenge and an opportunity for all companies, regardless of size and industry. If you’re in IT, you are looking at it as a big, new, complex data problem to be solved. (And it does have a lot of complex characteristics that have to be considered.) But if you are in Marketing, it’s a goldmine because “mining” this new data source of consumer interactions, behaviors, and intentions that are happening on social media sites is a great opportunity for deep, rich customer insights. So no argument here… there is a lot of upside potential for a greater understanding of customers and applying that new insight into better offers and products to grow your business.
But most clients we talk to are still trying to figure out how to deal with social media and the data it generates. According to HP Social Intelligence Consultants, they see clients doing social media as a new emerging discipline in a silo. However, very few have figured out the technical and the business and process implication for merging it with the traditional information ecosystem within their enterprise. With that said, though, HP believes the early adopters that are using social media/social intelligence as a stand-alone discipline will be the fast movers in terms of integrating those insights into their core mainstream information environment.
“Social media is not going away. It is now a way of life that clients can’t ignore,” says Jeb Horton, Vice President, Information Management and Analytics, HP Enterprise Services. “Adding a social intelligence program to their business plans is a new priority for success in today’s constantly connected world.” Jeb recently talked with eWeek’s Chris Preimesberger about just that in this eWeek slideshow, Put Social Intelligence to Work at Your Enterprise: A 10-Step Program. The slides outline best practices for integrating social media into business intelligence plans, providing steps to get you started on your own social media plan.
At HP Discover Frankfurt, Valerie Logan, Vice President of Strategy, Information Management Services, HP Enterprise Services, discussed how businesses can make sense of their customers' social footprints with Jeff Macke of Yahoo! News. Listen as Val describes how HP helped a European car manufacturer build a social media initiative to mine customer reactions to their new product line and marketing campaign.
So where are you going with social intelligence? Do you have a plan? It’s time to seriously consider your future with and without it.
Learn how HP Social Intelligence Solutions can transform your social and enterprise intelligence into a value business asset.