By Lori Lewis
Senior Marketing Leader, HP Enterprise Services – Applications and Business Services
What happens when you connect the “seen,” or known characteristics of your customers (what they buy, where they live, how old they are) with the traditionally “unseen” characteristics of your customers (what they say, what they mean, how they feel)? You get valuable insight that you’ve never had before. We will discuss the impact of big data and “human information” at the Gartner BI Summit in Los Angeles next week.