HP Enterprise Services is having a Twitter chat on this very topic. Come join the conversation by using the hashtag #HPESchat on Tuesday, April 24th from 1-2p.m. CT.
Jake Wengroff (@JakeWengroff), Global Director, Social Media Strategy and Research at Frost & Sullivan and I started the conversation on the Marketing Edge podcast with host Albert Maruggi, a senior fellow with the Society for New Communications Research. Take a listen, it's only 20 minutes long.