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What constitutes brave new thinking?

By Lee Johns

Yesterday Chuck Hollis of EMC wrote a blog applauding "brave new thinking" in the industry. Interestingly what he was applauding was another vendor entering the blade market pioneered by HP. Over the last few years HP has seen our BladeSystem business grow with quarterly growth rates of 60% or 80% and over a million BladeSystem servers sold. We developed BladeSystem because IT is too complex and costly and we have relentlessly focused on time, cost, change and energy as the big problems customers face. Surely brave new thinking comes from pioneering a market; trying to enter an established market is not brave new thinking. Sitting on the sidelines and applauding someone else is certainly not brave new thinking.

Our platform was built and proven in a step-by-step approach: BladeSystem c-Class, Thermal Logic, Virtual Connect, Insight Dynamics, direct connect storage etc. Rather than proclaim at each step that we've solved all the industry's problems or have sparked a social movement in computing, we'll continue to focus on doing our job to provide solutions that simply work for customers and tackle their biggest business and data center issues. I suspect that any advancements HP brings forward in simplifying storage with HP BladeSystem will not be viewed as brave new thinking by Chuck. But we don't develop our solutions for Chuck.  We develop them for you.

(Editor's note: Gary Thome from our BladeSystem team also posted a blog yesterdaythat you might be interested in reading as well)

Anonymous | ‎03-18-2009 12:04 AM

I agree with Chuck to some extent. Cisco's announcement wasn't big on new technology news, but it was bold in assuming they could pull off something of this scope.  Most companies risk blowing their credibility by discussing what some would view as science fiction.  Only time will tell if Cisco can do this, but I suspect they don't fully understand what's in front of them.  The incumbent server manufacturers (such as HP) have the advantage of experience.  One thing this helps all other server manufacturers with is legitimizing blade servers for a broader market.  My guess is that all blade products will see an uplift now as a result.

Anonymous | ‎03-18-2009 12:34 AM

Thanks for your comment Marc.  I agree on the effect on Blade acceptance and also that Cisco is recognising that customers are looking for more infrastructure convergence as we move to a virtual world and trying to make a move to protect their core business.  I think it highlights that to be relevant in the future you need to be a systems vendor.  From their support of Cisco it seems EMC is choosing not to be and trying to protect storage as an island.


Anonymous | ‎03-18-2009 03:57 AM

I think relevancy depends on having products and services that customers depend heavily on, whether they are servers, storage, network equipment, system software, application software you name it.

Anonymous | ‎03-18-2009 06:00 AM

Very true, and continued relevancy is based on how you treat your customers when they do depend on you

Anonymous | ‎03-19-2009 01:56 PM

Hey Lee,

I thought for thinking to be brave and new it had to be, well, brave (different) and new (unique).  HP has had the HP BladeSystem for over two years, integrating storage, servers and networking.  That was brave and new.  And obviously there's more to come.  

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25+ years experience around HP Storage. The go-to guy for news and views on all things storage..

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