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How to create a winning tape format by sharing value

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage


Open.jpgWhat really powers a winning technology open standard?

Lessons can be learned from the success of the LTO tape format. When LTO-1 was first introduced in 2000, many industry soothsayers were sceptical about its prospects. Quantum’s DLT tape format was the dominant midrange tape technology at the time and the launch of a new backward compatible “Super DLT” technology was imminent. DLT’s industry cheerleaders assumed that the combination of strong network effects and high switching costs afforded DLT a collective lock-in on the market, making it very hard to displace.


Fast forward fourteen years to 2015 and LTO is the de facto standard for tape with an installed base of more than 5 million drives and more than 250 million cartridges.* LTO technology is in its 6th generation and the LTO roadmap has been expanded through generation 10. Meanwhile, DLT and SDLT have withered on the vine with Quantum acknowledging defeat by abandoning both technologies in favour of LTO.

Labels: LTO| tape

Lights, camera, action! LTO-6 tape with LTFS set to take starring role at NAB 2015

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage


NABJ.jpgNAB 2015, the world’s largest digital media and entertainment (M&E) show, kicks off in Las Vegas this weekend—where video workflow and video asset archive solutions featuring LTO-6 tape and LTFS will be widely showcased. Let’s shine a spotlight on how and why the need to store an ever increasing amount of content—not only for long-term preservation but also for incremental monetization—is driving the requirement for cost effective archival storage solutions in the media and entertainment industry.


Join us at NAB 2015 in the Las Vegas Convention Center for more on HP StoreEver Tape Solutions:

  • HP StoreEver MSL6480 Tape as NAS and StoreOpen Automation at South Hall Upper SU621
  • HP StoreEver LTO-6 with StoreOpen Standalone at South Hall Lower SL13010
  • HP StoreEver MSL6480 with Storage DNA LTFS nearline and archive workflow software at South Hall Lower SL10621
Labels: LTO| NAB2015| tape

The opportunities for LTO tape in the era of Cloud and Big Data

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage


The LTO tape market reached two significant milestones this month. LTO-6 tape media pricing fell below one cent per gigabyte and total worldwide tape storage media capacity shipped reached record levels. Let’s take a closer look at the key business drivers, use cases and technology innovations that are driving the $2 billion LTO tape market—and learn more about the collaborative steps the industry continues to take to ensure LTO’s on-going market success.


Labels: BURA Sunday| LTO| tape

2014 Tape Market State of the Union

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage


Tape3J.jpgIt’s that time of year – to review technology achievements and reflect on future trends. The Tape Storage Council – a collaborative industry group of which HP is a founding member – today issued its annual “State of the Union” 2014 tape industry memo to storage industry analysts and press.


Entitled Data Growth and Technology Innovations Fuel Tape’s Future, the memo highlights the current trends, usages and technology innovations occurring within the tape storage industry. Let’s take a look at the key points in the memo

Spotlight on tape storage: LTO with LTFS takes centre stage at IBC2014

By Simon Watkins, WW StoreEver Tape Product Marketing Manager, HP Storage


The International Broadcasting Convention (IBC) – one of the world’s premier tradeshows for over 50,000 electronic media and entertainment (M&E) professionals – took place in Amsterdam over the last few days. I attended the show and more than ever much of the buzz was about how best to protect and archive digital content, the lifeblood of the media and entertainment industry. Here are some more insights on the opportunity for tape.


Labels: LTO| tape
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