Prior to HP Discover, my server brethren announced the HP ProLiant SL4500 - a new server based product that was positioned for "big data". I was working to get a podcast with a couple of guys on the team when we realized that we'd all be at HP Discover together so I offered to do a video with them in their booth. That turned out to be a great choice because seeing is believing - or I should say is understanding.
I also have a ChalkTalk giving a high-level architectural overview of HP StoreAll that should help you understand the data services it offers and how it's different from the SL4500.
I got an email from someone at Linktech Solutions Pty Ltd, an HP Elite Partner in Australia late last night that was really cool and wanted to share it with you. I can't share the identity of the customer but Linktech Solutions told me about their customer who was decommissioning a ProLiant ML370. Not a big deal really until I kept reading the email. Since I didn't get specific permission to mention the name of the Linktech employee who sent me the email, I'll not mention his name either. Here's what the email said: