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Bigger means fewer? No one told the tape storage business.

By Andrew Dodd, WW Marketing Communications Manager, HP Storage Media

 

If tapes were dominoes, how many would you need to set up and topple in order to represent just four weeks of the HP tape business?!

 

This video represents about one month's worth of shipments for HP's European region (where the company has a leading 40% market share). As such, our tape dominoes are about 45% of HP's worldwide output and 15% of the global market as a whole. Although you're going to see many tapes fall in the next few minutes, I'm confident that the industry as a whole is standing firm and tall. While LTO-5 and LTO-6 units continue to outperform previous years, we are only months away from the release of LTO-7, which will undoubtedly bring fresh opportunities for growth.

 

How many LTO tapes? Take a guess and get back to me.

If anyone would like to hazard a guess as to the exact number of LTO tapes in the video or the combined capacity of those cartridges, there is a small prize of a souvenir set of photographs from our recent Cape 2 Cape project awaiting the nearest correct answer.

 

Please send your entries to dominoes@hpstoragemedia.com before Friday 6th March!

The unstoppable rise of tape storage continues

By Andrew Dodd, WW Marketing Communications Manager, HP Storage Media

 

Back! But did it ever go away?

As you can tell from the title of the article, the subject of today's blog is storage media, more specifically storage media market trends. Yes, I know what you're thinking. Storage media. Yes, tape storage. Your eyes are becoming heavy. You feel a sudden strong impulse to either sleep or click the back button. But wait! Don't do either of those things! Before you turn away thinking that you've heard it all before, I encourage you to stay and read further. First of all, there are some genuinely interesting and quite breath-taking statistics that I'd like to share with you, which justify the somewhat provocative heading. And secondly, in my next blog postyou'll be able to witness HP storage media being used in a way I guarantee you've never seen before.

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                  Capacity of Global Tape Media Shipments, All Vendors Since 2002

Looking for a “whether-proof” cloud storage solution?

By Mark Fleischhauer, HP StoreEver Tape Storage Solutions Engineering Manager

 

Look to HP StoreEver Tape, HP Helion and QStar Archive Manager with Archive Replicator

A few months ago I discussed how HP StoreEver tape in the tape-as-NAS (tNAS) solution with QStar Archive Manager could be used to complement your cloud storage. Today, this solution with QStar has been certified as HP Helion Ready. This certification is yet another proof point that the solution is robust and ready for the most demanding environments. Why question whether your solution will work or not? Let’s take a look at what this means to you and how it can change your “whether.”

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9,000 miles. 19 countries. 9 days. 1 amazing HP cartridge.

By Andrew Dodd, WW Marketing Communications Manager, HP Storage Media

 

Mapping the Cape 2 Cape Challenge

CarTeaserJ.jpgWhile visiting HP Discover in Barcelona last month, I was able to meet up with intrepid adventurer, Rainer Zietlow,
and the VW Touareg that was central to the latest “Extreme Testing” project for HP Storage Media.
In September 2014, Rainer and his team were attempting a new world record for long distance driving: from Nordkapp in Norway to Cape Agulhas, the southernmost point of Africa, in the shortest possible time. The route took them through 19 countries: Norway, Finland, Sweden, Denmark, Germany, the Czech Republic, Slovenia, Hungary, Serbia, Bulgaria, Turkey, Egypt, Sudan, Ethiopia, Kenya, Tanzania, Zambia, Zimbabwe and South Africa. Let’s travel along!

Labels: BURA| Cape 2 Cape| LTO-6| tape

2014 Tape Market State of the Union

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage

 

Tape3J.jpgIt’s that time of year – to review technology achievements and reflect on future trends. The Tape Storage Council – a collaborative industry group of which HP is a founding member – today issued its annual “State of the Union” 2014 tape industry memo to storage industry analysts and press.

 

Entitled Data Growth and Technology Innovations Fuel Tape’s Future, the memo highlights the current trends, usages and technology innovations occurring within the tape storage industry. Let’s take a look at the key points in the memo

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  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
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