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Lies, damned lies and statistics! Making cents of on-premises and cloud storage

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage


Twain1.jpeg“Lies, damned lies and statistics!” Mark Twain popularised this phrase in the United States to describe the persuasive power of numbers, particularly the use of statistics to bolster weak arguments.  


This quotation came to mind while reviewing a spat in the comments section of a recently published article on tape in the online publication The Register. The story quoted extensively from one of our blogs entitled: The opportunities for LTO tape in the era of Cloud and Big Data. But what appeared to generate most controversy among readers were the conflicting Total Cost of Ownership (TCO) benefit claims for tape and disk. So, in an attempt to put the record straight—and to perhaps to encourage more debate—I want to share with you the findings of a TCO model that uses published numbers to compare the economics of on-premises tape with off-site cloud for long-term archive.

How to create a winning tape format by sharing value

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage


Open.jpgWhat really powers a winning technology open standard?

Lessons can be learned from the success of the LTO tape format. When LTO-1 was first introduced in 2000, many industry soothsayers were sceptical about its prospects. Quantum’s DLT tape format was the dominant midrange tape technology at the time and the launch of a new backward compatible “Super DLT” technology was imminent. DLT’s industry cheerleaders assumed that the combination of strong network effects and high switching costs afforded DLT a collective lock-in on the market, making it very hard to displace.


Fast forward fourteen years to 2015 and LTO is the de facto standard for tape with an installed base of more than 5 million drives and more than 250 million cartridges.* LTO technology is in its 6th generation and the LTO roadmap has been expanded through generation 10. Meanwhile, DLT and SDLT have withered on the vine with Quantum acknowledging defeat by abandoning both technologies in favour of LTO.

Labels: LTO| tape

The decision tree for archiving data

For this week’s tape-focused blog, we welcome Dave Thomson, Senior VP Sales and Marketing at QStar Technologies, an HP AllianceOne Data Agile Partner.


Because HP and QStar Technologies have jointly sold archiving solutions for over two decades, we offer you a QStar_logo.jpgwealth of knowledge in this area. Many users understand they have a need to archive data for compliance reasons, to improve data preservation or to reduce storage costs. Both HP and QStar supply and support a range of data storage technologies, including tape, disk, object storage and cloud storage. Here’s a look at our decision tree for archiving data. Let’s go.

Labels: archive| QStar| tape

What is Tape as NAS or tNAS

I attended the National Association of Broadcasters (NAB) a couple of weeks ago. We had several blog posts about the event leading up to and and now that I'm back, I have a few videos that I'll be sharing. Today I have a video of a discussion I had with long time tape storage expert Mark Fleischhauer around Tape as NAS (tNAS).


In the video, Mark defines tNAS, discusses how it can fit into an existing workflow, and talks about a customer using it today. This post will be short because the video does all the talking.  So here it is.


Mark has written three blog posts about tNAS where you can dig deeper and learn more. If you have any questions, feel free to leave them in the comments. And if you want to learn more, visit

New market share reports confirm HP’s leadership in tape

By Simon Watkins, WW Product Marketing Manager, Backup, Recovery & Archive (BURA), HP Storage





New market share numbers from analysts IDC and SCCG confirm that HP continues to lead in worldwide open systems tape drive, tape automation (1-100 slots) and tape media markets.


Let’s take a look at why market share matters in tape, highlight some key market trends and spotlight where and why we continue to win.

Labels: StoreEver| tape
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