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Bigger means fewer? No one told the tape storage business.

By Andrew Dodd, WW Marketing Communications Manager, HP Storage Media


If tapes were dominoes, how many would you need to set up and topple in order to represent just four weeks of the HP tape business?!


This video represents about one month's worth of shipments for HP's European region (where the company has a leading 40% market share). As such, our tape dominoes are about 45% of HP's worldwide output and 15% of the global market as a whole. Although you're going to see many tapes fall in the next few minutes, I'm confident that the industry as a whole is standing firm and tall. While LTO-5 and LTO-6 units continue to outperform previous years, we are only months away from the release of LTO-7, which will undoubtedly bring fresh opportunities for growth.


How many LTO tapes? Take a guess and get back to me.

If anyone would like to hazard a guess as to the exact number of LTO tapes in the video or the combined capacity of those cartridges, there is a small prize of a souvenir set of photographs from our recent Cape 2 Cape project awaiting the nearest correct answer.


Please send your entries to before Friday 6th March!

The unstoppable rise of tape storage continues

By Andrew Dodd, WW Marketing Communications Manager, HP Storage Media


Back! But did it ever go away?

As you can tell from the title of the article, the subject of today's blog is storage media, more specifically storage media market trends. Yes, I know what you're thinking. Storage media. Yes, tape storage. Your eyes are becoming heavy. You feel a sudden strong impulse to either sleep or click the back button. But wait! Don't do either of those things! Before you turn away thinking that you've heard it all before, I encourage you to stay and read further. First of all, there are some genuinely interesting and quite breath-taking statistics that I'd like to share with you, which justify the somewhat provocative heading. And secondly, in my next blog postyou'll be able to witness HP storage media being used in a way I guarantee you've never seen before.


                  Capacity of Global Tape Media Shipments, All Vendors Since 2002

Where is tape media headed?

By Andrew Dodd, WW Marketing Communications Manager, HP Storage Media





We’re more than eighteen months into the life of LTO-6 Ultrium, the newest version of the most successful tape backup and archiving format in existence. More than 900,000 HP LTO-6 cartridges have been sold to date, to add to the 73 million HP Metal Particle Ultrium cartridges shipped to customers since the format was launched in 2000. For that reason, LTO-6 has already surpassed its predecessor, LTO-5, in terms of adoption rates. That said, now seems like a good moment, therefore, to look at these trends in more detail and consider what the future may hold for tape media.


Taking center stage at IBC2012: how to protect and archive digital content

Simon Watkins.jpgWelcome back guest blogger Simon Watkins, who is heading to Amsterdam this weekIBClogo.png to attend the International Broadcasting Convention. It seems that more than ever before, much of the pre-show buzz this year is about how best to protect and archive digital content, the lifeblood of the media and entertainment industry. Here’s why the best answer is LTO-5 with LTFS-based solutions. The blog also offers a great list of links to much more information on LTO with LTFS.

HP StoreOpen with LTFS for Windows: Making tape as easy to access and share as disk

Just launched, HP StoreOpen with Linear Tape File System (LTFS) for Windows is a new tape-based file system for HP LTO-5 tape that is a true game changer when it comes to the usability and portability of tape in standalone Microsoft Windows environments. Find out more about the benefits and value of LTFS for Windows, plus use studies from the media and entertainment industry and links to more information. It's all here in this guest blog post by Simon Watkins, Worldwide Tape Product Marketing Manager, HP Storage.


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About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • This profile is for team blog articles posted. See the Byline of the article to see who specifically wrote the article.
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