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Consumer Lifecycle Management: Moments that matter

Auto blog.jpgCustomer engagement management (CEM) is critical to the automotive industry. With varied customer segments and multiple touch points, information is generated across multiple channels.  As a dealer or OEM you have to capture and analyse this data to understand your customers and then enhance customer experience.  But where do you begin? What are the best methods to harness digital media?

 

HP’s Dennison DeGregor – Global Portfolio Executive CEM, Chip Bannan – Global Customer Engagement Manager, Automotive Industry, and Jim Fatur – Director, Automotive Business Process Services, will come together to share their insights in an exclusive webinar at 2pm EDT, later today.

 

These thought leaders will explore:

  • How the changing digital landscape impacts consumer lifecycle
  • How to orchestrate a simple and compelling experience across each customer moment
  • How non-automotive industries are dealing with changes to consumer lifecycle, and how customer experience  elsewhere impacts treatment expectations
  • The intersection of social media, predictive customer modeling and optimal service strategies

Register for this free exclusive webinar which begins at 2pm EDT on April 22nd and find out how to make customer moments of truth matter throughout the automotive consumer lifecycle.

 

Related Links: HP Business Process Services

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