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Improve customer experience through personalization

Featuring: Teakaau Piho, Worldwide Document Processing Services Service Line Leader, Hewlett Packard Enterprise Services


In today’s multi-channel world, customers communicate with circles of friends, family and even companies in different ways across various media of communication. It would be impossible to force customers to adopt a specific delivery channel and so companies must be able to interact with their clients via different options.


So how can companies improve their customer experience and attract, retain and grow their customer base? Teakaau proposes three simple ways:

  • by making it personal;
  • by making it easy; and
  • by closing the loop – from analysis to action

The ultimate goal is to improve customer experience by tailoring customer interactions so they are via the channel that best meets customer preferences. Advanced document processing services, when combined with business and information analytics, can help companies utilize the vast amounts of data they have available, and enable a personalized experience.


In his white paper, Teakaau highlights how HP’s Document Processing Services, BPO Business Analytics Services and HP Autonomy, have helped clients achieve a seamless customer experience.


To learn more about HP Digitization Services, visit our Digitization Services website or drop us an email.


About Teakaau Piho

Teakaau Piho is the worldwide Portfolio Director for Hewlett Packard's BPO Document Processing Services (DPS). Teakaau_HP_landscape.jpgHe is responsible for global strategy and go-to-market planning, development of partner relationships, and ultimately represents DPS to the market, clients, and internal HP business units worldwide.


Teakaau has 14 years’ experience spanning BPO, Applications and ITO, with particular expertise in business process reengineering, optimizing shared service environments and consulting for a variety of Fortune Global 500 companies

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