Did you know that one fourth of search results for the world's top 20 largest brands are links to user-generated content? More than ever, people are blogging, tweeting, and posting opinions about products and brands. And they're using these social media postings as a source for product information when they make purchase decisions.
Social media activity can directly affect the bottom line. A recent study showed a one-star increase in a restaurant's Yelp rating leads to a 5% to 9% increase in revenue. On the other hand, one tweet about poor customer service may be heeded by thousands of followers.
The rapid adoption of social media has shifted the balance of power for persuasion away from organizations, and towards the customer. But, organizations can take action to protect and enhance their brand by joining their customers in the world of social media.
Today HP announced a new service, HP’s Social Enterprise Services, which enables organizations to quickly implement a social CRM program to improve communications, understanding and engagement with customers within social networks.
Can you truly measure your social media ROI? What are the implications of social media outside of marketing? Join HP’s Michael Procopio, Dennis DeGregor and Scott Walters, as well as Frost & Sullivan’s Jake Wengroff in a Twitter Chat taking place on Tuesday, April 24th from 12-1 p.m. CT. Join the conversation at #HPESchat.
Learn more about HP’s Social Enterprise Services.
Are you concerned about how your organization is portrayed in social media?