Interpreting and acting on ever-increasing structured and unstructured stores of Big Data is a challenge for enterprises around the globe. Using analytics to make enterprise data relevant, quantifiable and actionable, while delivering it at the right place and right time, enables data-driven decision making that can create a competitive advantage.
“Big data” is the new leading catchphrase in business with the potential to be a game changer for a wide range of industries.
But big data is worth little if you lack the means to interpret and use it. To extract the greatest meaning from structured and un-structured data, you need advanced business analytics, the key to unleashing the value in the data.
Aurasma brings static images to life to create augmented reality – could this change the way we pay?
At a recent conference a speaker proclaimed that the mobile phone is not a channel, but rather a new consumer lifestyle. Augmented reality is part of that new lifestyle and Autonomy’s Aurasma enhances consumer’s lifestyles by bringing static images to life.