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Attacked by a Rubik’s Cube?

Six faces, nine tiny squares of six different colors – Unravel and evolve.jpgdo your customer communications look a little bit like an unsolved Rubik’s cube?

As a CMO or CIO you might strive to get each side a single color – the seamless customer experience, but how do you achieve this?

Are all your customers getting front row tickets?

Organizations aspire to achieve a seamless customer experience as technology, customeiStock_000018280195Small.gifr behavior and channels of communication become more and more complex. Customer demands increase and the informed customer uses social media to connect and even post complaints.

 

So how do you ensure that all your customers are getting the best seats in the house?

Improve customer experience through personalization

You might believe that you can reach all your customers via email or social media. In reality, most of them haven’t yet transitioned from older communication channels - postal mail or the telephone - to digital, and aren’t going to anytime soon.

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About the Author(s)
  • A well known member of the BPO industry in Europe. With HP since 2007, responsible for marketing our BPO strength, leadership and services in EMEA.
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