BPO Blog
Get the latest business process outsourcing news, information and thought leadership at HP blogs and communities.

Better Customer Insights: Understanding customers is a top marketing priority

HP Frost CMO survey_BPO.jpg

 

In the third blog of the series on ‘Better Customer Insights’, chief marketing officers (CMOs) and marketing executives of multinational organizations, reveal why understanding customers is top priority.

 

This is another key finding from a recent survey by Frost & Sullivan in association with HP.

OneHP at the EMEA Industry Analyst Summit 2014

HP EMEA analyst meet BPO.jpg

 

Earlier this month, HP hosted the EMEA Industry Analyst Summit 2014, at London. This one-and-a-half day event was attended by 100 analysts, key customers and our partners SAP and OCSL. The summit provided a high level brief of solutions across the company, with deep dives in key areas of interest.

 

Read on for details on the sessions.

Better Customer Insights: Creating a consistent customer experience

HP Frost CMO survey_BPO.jpg

 

In the second blog of the series on ‘Better Customer Insights’, we dive deeper into the importance of providing consistent customer experience.

 

These insights come from a recent survey by Frost & Sullivan in association with HP, where chief marketing officers (CMOs) and marketing executives of multinational organizations, shared their thoughts.

HP’s gourmet solutions for IHG

HP BPO IHG.jpgThe hospitality industry is under constant pressure to adapt to rapidly changing economic, social and technology climates.

 

Read about how HP is leveraging the Workday Human Capital Management application for the InterContinental Hotels Group (IHG), to transform their HR services, improve service quality and enhance user experience for their employees.

Better Customer Insights: Increasing sales and customer lifetime value

HP Frost CMO survey_BPO.jpg

 

A recent survey by Frost & Sullivan in association with HP, reveals important insights into the thought process of chief marketing officers (CMOs) and marketing executives of multinational organizations.

 

In this blog series on ‘Better Customer Insights’, let us explore key highlights of the survey results. This post will focus on the views on increasing sales and customer lifetime value.

Search
Follow Us


About the Author(s)
  • A well known member of the BPO industry in Europe. With HP since 2007, responsible for marketing our BPO strength, leadership and services in EMEA.
Labels
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation