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HP Agony Aunt: What is Twitter?

Matthew| August 10, 2010
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Dear HP,

I keep reading about Twitter. What is it and why should I care?

- Perplexed

 

Twitter is a cross between a blog and a text messaging. People share short SMS-like messages, called tweets, with people have chosen to follow them and receive their messages. You can follow other people and you can encourage people to follow you.

 

Is it useful for business? A lot of companies use Twitter to interact with customers, share news and information and, in some cases, even sell products so, yes, it can be helpful. But like any kind of online marketing, you need to understand how it works and how to get the most out of it.

 

A good way to get started is to set up a personal Twitter account and experiment with it yourself before you launch a Twitter account for your business. Read our beginner’s guide to Twitter for more tips. You can also follow the Business Answers team at http://twitter.com/HPBizAnswers. 

 

Why not submit your own question to HP's IT Agony Aunt?

Tags: Social Media| Twitter
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About the Author
  • Matthew Stibbe is CEO at Articulate Marketing and TurbineHQ. He is an HP fanboy.
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