HP has joined forces with D&AD, a not-for-profit organisation that represents the international design, advertising and creative communities, to launch The Graduate Academy supported by HP and D&AD. This initiative will help the next generation of talented graduates break into the creative industry.
It starts with a five-day creative boot camp for the 100 entrants and culimated in a paid-work placement for the Academy's 50 most talended pupils. HP will support the Academy’s best graduates by offering them one of the company’s most powerful and flexible platforms, the HP Workstation, to support them throughout their professional journey.
The scheme launched on March 28. All successful entrants to this year’s D&AD Student Awards are automatically eligible for the scheme. Alternatively, final-year students and recent graduates can register their interest online under www.dandad.org/talent and have to answer a brief set by HP and D&AD.