What is HP doing in the cloud?

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HP is committed to cloud computing. Our CEO, Léo Apotheker, has outlined a vision for the future that is based on the convergence of cloud computing and connectivity. In HP’s view, a hybrid environment that combines the best of traditional environments with private and public clouds will be the prevailing model for many large enterprises for a long time.

HP has underpinned this commitment with fundamental research at its Labs, in particular around cloud computing and security.

But what are we doing in the cloud today?

HP cloud services for consumers:

• Friendlee: Create a location-aware digital village with your mobile phone.
• Snapfish: Share, print, and store your digital pictures and video online
• HP Mediascape: Create context-aware multimedia experiences
• CloudPrint: Share, store, and print documents using your mobile phone
• BookPrep: Purchase out-of-print books on demand
• MagCloud: Be your own publisher – print your own magazines
• Snapfish Lab: Take your digital photos to the next level
• Tabblo – HP Smart Web Printing: Make printing from the Web a more 

HP cloud services for small and midsize businesses:

• MarketSplash: Easily create inexpensive marketing materials.
• Logoworks: Harness top design talent from around the world via the Internet
• HP Web JetAdmin: Remotely manage your company’s printers

HP cloud services for enterprises:

• The Enterprise Business Cloud Computing Page.
• Cloud consulting: Expert guidance for customers that need advice about how to source, secure, and govern cloud services.
• Cloud Assure: Helps businesses safely and effectively adopt cloud-based services.
• HP BRAIN Service: Accurately predict the future to make better business decisions
• HP Software-as-a-Service (SaaS) for BTO: Quickly and cost-effectively maximize the value of your software implementations
• HP Service Delivery Platform: Helping telecom providers create new cloud services quickly for mobile customers
• Massive scale out from HP: Cloud enabling computing