Business Answers
Business Answers is a place where HP in the UK can engage with owner-managers in small and medium-sized companies. It embraces this blog, a vibrant LinkedIn group, Twitter and YouTube videos. We hope you find this useful and that you will share your thoughts with us by leaving comments and sharing articles you like with your colleagues.

Ten Twitter tips to promote your business

410i585E7768D2CBD1B7Twitter is a popular online service that lets you share information and updates with other readers. Check out our Beginner’s guide to Twitter for more information. You can also follow our HP Business Answers Twitter feed: @HPBizAnswers. Here are some tips that will help you get started and get the most out of it to promote your business.


  1. Create a user name that people will associate with your business. If your business name is unique and memorable then use it.
  2. Your page. You want your Twitter page to stand out, but you also need it to represent your business.
  3. Follow other users who share your interests. Replying to questions or comments and re-tweeting interesting posts will help you connect with people who could become prospects for your business.
  4. Research your competitors. Using a Twitter application that supports lists can help track down competitors and innovators in your field.
  5. Identify your audience. The beauty of Twitter is that you can potentially reach anyone in the world but business users often forget to narrow their scope. Targeting niche audiences with Promoted Tweets could be a powerful way to use Twitter for business.
  6. Make the most of your tweets. Each tweet is an opportunity to connect with your followers. Ask questions, provide answers, promote your blog and/or Web site and retweet interesting posts.
  7. Utilise Twitter tools and mobile applications. Mobile applications let you post and read tweets from your mobile phone and tools such as TweetLater schedules tweets in advance.
  8. Use Twitter to generate feedback. Even a small business can use Twitter to get immediate feedback and offer assistance. You just need to devote time to monitoring Twitter on a regular basis.
  9. Track your re-tweets. Another measure of Twitter's effectiveness is not the number of followers you have, but the degree to which your information is re-tweeted and shared across Twitter.
  10. Don’t make it all about business. Too much self-promotion can be off-putting and impersonal. Twitter is more than just a promotional tool; it is a fantastic way to connect and build relationships with people and businesses in your field.
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About the Author(s)
  • Matthew Stibbe is CEO at Articulate Marketing and TurbineHQ. He is an HP fanboy.
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation