Cloud Source Blog
In This HP Cloud Source Blog, HP Expert, Christian Verstraete will examine cloud computing challenges, discuss practical approaches to cloud computing and suggest realistic solutions.

HP Discover Frankfurt – innovation, excitement and great conversations

HP Discover.jpgI have just come home after spending three days this week at HP Discover in Frankfurt. This year the event was beyond my wildest expectations. First of all, more than 9500 delegates attended the event, and nearly 7000 were customers and partners. And I had the opportunity to present and talk to quite a few of them. All in all, there was a lot of excitement about how HP is progressing and what we announced. As someone told me, HP’s very transparent communication helps him understand what is really happening, where we are in our strategy and where we’re going.


On that, I was fortunate to be allowed to visit the technology showcase, including the NDA zone. Although, I’m not allowed to share you what I saw there, I can tell you innovation is back. As an old timer in the company, this excites me because I know that we are best at innovation. And I really saw some phenomenal things.


Here are some of the highlights I can remember from this whirlwind week:


Big data goes beyond analytics

Autonomy has been in the news for the reasons we all know about, and I’m not going to comment on that. But Meg was very clear; HP fully supports the Autonomy products and the Autonomy employees. And to demonstrate that, we announced the inclusion of Autonomy technology in some of the new storage products we announced. In particular, HP StoreAll Storage addresses your archiving needs and allows fast discovery, compliance and analytics. By integrating Express Query, developed by HPLabs, and the Autonomy IDOL layer, you can now scan through billions of objects in a matter of minutes.


But that is not all. In late October, we announced the integration of HP flow MPF with content management solutions based on software from Autonomy. By pairing HP printing technology with Autonomy solutions, customers can access, organize and leverage information in documents, audio, video, email and web pages.


Converged Storage

Dave Donatelli received attention when he started to speak about polymorphic simplicity. He pointed to the different storage technologies most large companies have in their datacenters and asked the audience why that needed to be the case. As the planet creates 2.2 million terabytes of new data every day, using storage capacity in a more integrated way becomes a must. And that is what polymorphic simplicity is all about—multiple formats, as well as one way to store, access and manage data. How do we do that? By providing:

  • One protection and retention architecture
  • One approach to block, object and file storage
  • One set of data services, low to high
  • One primary storage architecture from SMBs to service providers

The actual product announcements include midrange 3PAR StoreServ Tier 1 storage with midrange affordability, the HP StoreAll storage that I have already mentioned, and a StoreOne Backup solution.


Converged Cloud

We are progressing toward the delivery of our converged cloud strategy by announcing two series of announcements in the build (private cloud) and consume (public cloud) space. Let me start with the private cloud first. We continue enhance our CloudSystem offering, and announced the support of a new hypervisor, KVM (Kernel-based Virtual Machine). This announcement is not just about the support of a new hypervisor. Actually we run a full OpenStack environment managed by CloudSystem’s Matrix Operating Environment, giving our users more hypervisor choice. But, by supporting the OpenStack APIs, we can now burst to HPCloud, Savvis, Amazon Web Services and other CloudSystems out of the box.


HP also announced a new version of CSA (Cloud Service Automation), which is included in CloudSystem Enterprise and Service Provider, but also available separately. This new version provides for business continuity with a highly-available architecture that continues to operate even in the event of a failure. In addition, it offers greater protection against security threats with HP TippingPoint security solutions.


As agile development and the integration of development and operations (DevOps) becomes the norm to make the enterprise more responsive, HP announced CDA 1.1 (Continuous Delivery Automation). It fully automates the application release process, speeding up the delivery of high-quality applications by eliminating delays traditionally caused by manual hand-offs between teams. This is a really exciting piece of software, whose development I’ve been following for quite a while. Itfurther integrates the application/service portfolio lifecycle management and cloud operations, as I described it in my architectural walkthrough.


Consumer cloud announcements

On the consumer side, HP announced some exciting news regarding our public cloud. Let me share some of that with you:

  • Our HP Cloud Compute service is moving to general availability with a service level agreement of 99.95 percent at a very competitive price point. This service allows you to deploy and customize compute instances on demand. It works with boy Linux and Windows operating.
  • The HP Cloud Block Storage, which allows customers to easily move data from one compute instance to another; is moving to public beta.
  • HP Cloud Application Platform as a Service (PaaS), which enables enterprises, developers and independent software vendors to focus on application development and deployment. Based on the Cloud Foundry Open PaaS project, it supports a multi-application infrastructure along with instant provisioning and deployment through a single click. This service is currently in private beta.
  • HP Cloud Workload Migration Services, delivered in conjunction with HP’s partner ecosystem, helps users assess, plan and migrate existing production workloads to HP’s public cloud without user disruption.

A little more than one year after having announced our intention of building a public cloud, we have compute, object storage and CDN in general availability, block storage in public beta and MySQL and PaaS in private beta. We’ve come a long way. This video describes just how far we have come.



Industry Solutions

To complement the cloud offerings described above, HP also announced solutions for the telecommunication and manufacturing industry.


Communication Service Providers are seeing cloud as a new revenue stream. They want to deliver their customer’s products and service bundles quickly. The easiest way to do that is by becoming a service broker—reselling services from other companies. HP’s cloud services enablement portfolio is intended to do just that. It integrates hardware, software and services to simplify and accelerate the deployment of cloud services. Pre-integrated solutions include:   

  • CSE for Device Management as a service to manage and backup data for mobile devices and PCs
  • CSE for Communications as a service with a suite of HP and third-party solutions such as messaging, collaboration and business voice services
  • CSE for Business Applications as a service with a suite of third-party solutions for web hosting, ERP, CRM and more
  • CSE for Infrastructure as a service, based on CloudSystem Service Provider for compute services offering

The cost of counterfeiting is expected to reach $ 1.7 Trillion by 2015 according to the ICC. That’s a lot of money. But we know from our own experience that we can do something about it. Building on the work done with mPedigree, we have developed a newly enhanced HP Global Product Authentication Service (GPAS) allowing brand owners to detect, combat and reduce the incidence of counterfeit goods and activities. This cloud-based protection solution for manufacturers provides real-time authentication features and an intuitive web portal with advanced business intelligence capabilities for product verification as well as fraud-incidence tracking. The solution will help companies crack down on counterfeiting for products like medications, cosmetics, auto parts, toys, electronic components and popular musical, sporting, or entertainment event tickets.


The results of an eventful week

I started this entry by telling you how excited I was with all that happened in Frankfurt. Now, I hope you understand. Sure we’ll spend more time going through these announcements in the near future, but I can tell you, innovation is back at HP. We are progressing well on our journey to converged cloud, and our customers keep telling us how much they want us to be successful.


Were you at Discover? What did you see and learn? Were there any innovations that stuck out to you? 

Labels: Cloud| CloudSource
Showing results for 
Search instead for 
Do you mean 
About the Author
Christian is responsible for building services focused on advising clients in their move to cloud, particularly from a business process and ...

Follow Us
The opinions expressed above are the personal opinions of the authors, not of HP. By using this site, you accept the Terms of Use and Rules of Participation.