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Sales Tips from Andrea - Winning Ambassadors

What is an ambassador? An ambassador is the best networking partner you’ll ever have and the fastest way to set appointments with your most desired prospects.



Specifically, an ambassador is someone outside your organization, preferably inside an organization that is a client or who you would like to have as a client, who believes wholeheartedly in you and the product or service you sell. So much so, that as your ambassador, he or she is willing to promote and “sell” your product or service among peers and colleagues as well as within his or her own organization.


In order to turn a lead into a referral, contact your existing database of networking partners and customers and ask what they know about ABC Company. Chances are, someone in your database will know something about ABC Company and they will be able to refer you to the right person to set the appointment and get your foot in the door. This technique is called “target prospecting.”  Next, ask your referral partner for a personal introduction—ask them to make a phone call on your behalf, or schedule coffee for you and your referral partner’s contact to meet in person.


In order to effectively develop and win ambassadors, you must be able to communicate that your product or service contains three important criteria. First, you must be able to show that what you offer will actually make your client money, increase their revenue, and improve their bottom line. Secondly, your product or service needs to make your ambassador look good to his or her peers.  Finally, if your ambassador prefers, keep him or her apprised of your dealings with his or her company.


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