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Challenges with Business Intelligence

By David Keith - Global Marketing Manager at HP


Getting the right business intelligence (B.I.) solution in place is becoming increasingly critical to the success of a business enterprise.  Given the current economic crisis it has become more and more important to capitalize on every possible opportunity and there’s no better place to start than squeezing the most value out of the data you hold within your organization.


Prior to joining HP I was a leader in a global marketing organization, responsible for calculating and reporting on the detailed return on investment data down to an individual customer and product level.  To accomplish this task I had access to and assistance from a sophisticated proprietary internal B.I. system.  Finding the information I needed would have previously required spending hour after hour sorting through enormous amounts of data - using a non-user friendly application and in the end typically requesting custom reporting, which would have added significantly more time to the project.


In the past this was an extremely frustrating experience as the requests usually involved extremely short turnaround times as the reports were used to support executives during their decision making process.  Businesses, as you know, rarely work at the speed of a report team—information is critical at the specific point in time it is needed and without the assistance of a crystal ball, is not always known when that is going to be.   


To be successful, businesses have to be able to give the people who need the information the ability to access that data when needed, and on intuitive tools that they don’t have to be experts on. 


HP Converged Infrastructure provides the platform to support many business intelligence solutions, and we continue to focus on enterprise business needs and innovate in this space.  I encourage you to keep watching this blog as I bring you more information on the latest developments. I welcome your feedback on challenges you face with your current business intelligence solutions.

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