Converged Infrastructure

Challenges with Business Intelligence

By David Keith - Global Marketing Manager at HP


Getting the right business intelligence (B.I.) solution in place is becoming increasingly critical to the success of a business enterprise.  Given the current economic crisis it has become more and more important to capitalize on every possible opportunity and there’s no better place to start than squeezing the most value out of the data you hold within your organization.


Prior to joining HP I was a leader in a global marketing organization, responsible for calculating and reporting on the detailed return on investment data down to an individual customer and product level.  To accomplish this task I had access to and assistance from a sophisticated proprietary internal B.I. system.  Finding the information I needed would have previously required spending hour after hour sorting through enormous amounts of data - using a non-user friendly application and in the end typically requesting custom reporting, which would have added significantly more time to the project.


In the past this was an extremely frustrating experience as the requests usually involved extremely short turnaround times as the reports were used to support executives during their decision making process.  Businesses, as you know, rarely work at the speed of a report team—information is critical at the specific point in time it is needed and without the assistance of a crystal ball, is not always known when that is going to be.   


To be successful, businesses have to be able to give the people who need the information the ability to access that data when needed, and on intuitive tools that they don’t have to be experts on. 


HP Converged Infrastructure provides the platform to support many business intelligence solutions, and we continue to focus on enterprise business needs and innovate in this space.  I encourage you to keep watching this blog as I bring you more information on the latest developments. I welcome your feedback on challenges you face with your current business intelligence solutions.

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About the Author
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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