Converged Infrastructure

Close alignment through the technology stack for HP and VMware at #VMworld 2013

At VMworld in Barcelona I spent time with Nigel Page, Chief Technologist for HP Converged Infrastructure in EMEA, who gave some interesting perspectives on the show. 


Here’s the second part where he talks in more depth around where HP & VMware show some great alignment throughout our portfolios.


Converged Infrastructure Investment


“A key reason for being here is to host client conversations, many of whom are looking to invest in new infrastructure and see converged infrastructure as their new target architecture. I enjoyed white boarding a number of customer discussions to show how HP Converged Infrastructure doesn’t mean lack of choice or restrictions in interoperability when adopting a converged infrastructure strategy. We also saw a number of customers who had invested in HP Blades or Storage systems and wanted to expand these out to enable converged infrastructure architecture.


So for example how do I expand my new HP storage investment with HP Blade System and Networking, along with VMware to build out a new architecture which allows them to deliver the new services at the right cost and service level.


Also, because we are able to bring the piece parts together successfully from one company, it helps us deliver the essential control and discipline through the lifecycle of converged infrastructure, and aligned to the fact that we’re genuinely committed to openness and interoperability, it makes for a powerful capability that’s focused on delivering the best technology and outcome to customers.”


A focus on networking


“The other point of interest is the focus on networking. There were a number of topics and discussion on the ability to virtualise the network and remove the network from being the last bottleneck for virtualisation and automation. VMware rightly identify the importance of new traffic flows between VM’s described as East-West traffic, rather than North-South traffic which reflect client server architecture and large distributed networks. They also identified that even recent network design had not considered this. 


HP has been innovating around this theme since the inception of Blade and HP Networking strategy for the datacentre. The introduction of VMware NSX technology on HP Networking and Converged Infrastructure architecture allows customers to create a network design which will support the growth and virtualisation of services, with a very different cost structure.”


Key areas of integration


“When it comes to integration areas with VMware, HP has a lot of common ground; for example we had the first system management integration for VMware. The recent release HP OneView which is our new Converged Infrastructure Management Platform provides scales and integration not seen before in the industry.


The launch of HP OneView is really important because it means that physical and virtual resources can be interoperable within a single data centre, with HP and VMware able to manage and operate that entire estate as one entity at scale. 


The scaling capability is hugely important and is just starting to be identified as a design constraint.


Some of our converged infrastructure competitors only have the capability to manage hundreds of servers or a few racks, whereas with HP OneView the scale is practically limitless."


Final thoughts


“Lastly it was interesting to see the OpenStack session completely full with a good debate on why OpenStack is relevant to VMware customers. This is an important industry direction and reflects back to the enterprise thinking theme I would acknowledge VMware can now demonstrate.”


To get more buzz from the show please follow us on Twitter and click on the link to find out more about our HP solutions for VMware.

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About the Author
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • I help clients use service management to create business value for themselves and their customers. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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