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Cloud TIP: If you’re heading toward cloud computing – THINK ‘OPEN’

by rparker on 12-15-2011 08:39 PM - last edited on 12-15-2011 08:39 PM

Authored by Duncan Campbell (VP, HP Converged Infrastructure)

I’ve spent a fair amount of time this last month attending/presenting at events. And yes, cloud tops the topic list (and rightly so because the value is very real – whether that be speed, agility, or cost savings). However, there is certainly an over abundance of information being tossed around. So on the plane back from Singapore; I tried to condense all that down into a single net takeaway that I thought was valuable to share:

If you’re heading toward the cloud – think ‘open’.

 

bug.jpgIt reminded me of the first Volkswagen Bug ad with the tagline ‘Think Small’. Short, memorable and certainly effective (yes, I am dating myself). After all, investing in a cloud computing solution is kind of like buying a car. For example, if you were looking for versatile transportation, would it make sense to buy a car that came with a very limited set of features, couldn’t be upgraded with after-market options, could carry only certain passengers, worked well on the highway, but was sluggish in the mountains and inefficient in the city, and could be serviced only by a single company?

 

While I’m stretching things to make a point, this example is a bit like some of the cloud solutions that are crowding the market. While they’ve gotten a lot of fanfare, you need to look closely because some of these so-called “cloud-in-a-box” offerings are actually siloed packages that can’t scale beyond the box. They lock you into certain applications, operating systems, databases and hypervisors, along with a single cloud vendor.

 

What is really needed is a unified architecture that is open to any application, hypervisor, OS and can scale resources elastically from the best source—inside or outside the data center. So when you ‘Think Open’ and are thinking ‘HP’ – that’s the approach we’ve taken with HP CloudSystem – our integrated platform for cloud services. I know this is a shameless plug for HP, but it’s true. Moreover, it’s important as you travel down the cloud road.

 

The HP CloudSystem combines the power of HP Converged Infrastructure, HP CloudSystem Matrix and HP Cloud Service Automation to deliver the industry’s most complete, integrated system to build and manage services across public, private, and hybrid clouds. Unlike proprietary offerings, HP CloudSystem is based on open standards that enable support for multiple types of applications, hypervisors and operating systems, along with heterogeneous infrastructure to not lock you in. It’s designed to work within your existing environment, and not to sit alongside it or create ‘rip & replace’.

 open.jpg

And while it’s a good fit with your current systems, HP CloudSystem remains open to the incorporation of outside cloud resources. With its out-of-the-box cloud-bursting capabilities, the system enables your organization to easily access resources at certified CloudAgile / bursting partners to quickly meet your short-term peek capacity needs.

 

Unlike those limited cloud-in-a-box offerings, HP CloudSystem is an open system that unifies the control and delivery of cloud assets, whether they’re in your data center, an HP hosted cloud, or an external source such as Amazon EC2.

 

In fairness, whatever driving path you take, remember this: THINK OPEN ... and be open to the opportunity that the HP CloudSystems will give your company.

 

I invite you to check out the fuller story: HP CloudSystem solution brief.

 

Thanks,

Duncan

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Comments
by Nadhan on 12-15-2011 09:57 PM
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Like the analogy, Duncan.  Thinking open is more critical than ever in the world of Cloud Computing for multiple reasons:

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About the Author
  • More than 30 years in Sales and Marketing in IT services business. Currently managing a program on services for x86 based environments.
  • Chary Chigurala is HP’s Global Leader for IT Strategy, Transformation and M&A with 25 years experience in Strategic and transformational projects
  • David is a Fellow in Service Management, co-author of the ITIL Service Operation book and author of the update to ITIL Service Strategy. He is also chairman of the IT Service Management Forum International Board
  • Jan De Clercq is a solution architect working for the worldwide HP Technology Consulting IT assurance portfolio team. He focuses on cloud security, identity and access management, mobility security, and security for Microsoft platforms and solutions. Jan is based in Belgium.
  • Don has held roles with the business and marketing of consulting for HP. Currently he supports HP's Client and Microsoft Solutions and the emerging Mobility Consulting services. He holds a MBA from UCLA's Anderson School.
  • Duncan Campbell is the Geo Focal Executive for Converged Infrastructure in the Enterprise Storage, Servers, and Networking (ESSN) Worldwide Marketing Organization at Hewlett-Packard. He is also at the helm for Converged Infrastructure for the Small and Midmarket Business for HP’s Enterprise Business Group. Campbell brings more than 25 years of enterprise and midmarket industry marketing experience to this leadership team, with a proven track record spanning software, networking, services, PCs and systems, as well as deep channel and regional expertise. Campbell’s prior appointments were vice president of marketing for Adaptive Infrastructure and prior to that, the vice president of marketing for HP StorageWorks. He was responsible for advancing the market position of HP’s storage area network, network-attached storage, information life cycle management, near-line and storage management software offerings through both direct and indirect channels for small, midsize and enterprise customers. Prior to joining the HP StorageWorks team, Campbell was vice president of marketing and business development for First Virtual Communications, a world leader in providing easy-to-use, integrated rich media communications solutions. Before that, he was the principal and a founding member of Adjunct Consulting, where he helped incubate a SAN-management-over-IP startup and developed transformational business strategies for his other client companies. Campbell was formerly with HP from 1986 to 2001 in various marketing director roles spanning workstations, software, networking, PC servers and Intel servers. He also served as worldwide director of marketing for channels, alliances and partners. Campbell holds a Master of Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor of Science in chemistry from the University of California at San Diego. © 2010 Hewlett-Packard Development Company, L.P.
  • Hande has been with HP for over 10 years and held key consulting business and marketing roles based in New York and Boston US. Currently, she is the WW marketing lead for Cloud and Converged Infrastructure Consulting Services for HP Technology Consulting and living In Istanbul with her family. Hande enjoys spending time with friends, traveling, skiing and reading. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services, as well as emerging IT services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Greetings! I am in the HP Converged Infrastructure team focused on Server, Storage & Networking group at HP and will be sharing news & info as it crosses my path.
  • Liz Roche is a Strategist with Strategic IT Advisory Services and global leader of portfolio management for HP Technology Consulting. In this role, she is responsible for creating, bringing to market and managing the portfolio of strategic IT advisory services. She is also an industry-recognized CRM expert and was instrumental in evolving the customer relationship management (CRM) category and best practices. A leading authority on IT strategy and business transformation with 25 years of IT and business experience, she is a frequent industry keynote speaker. Roche has been with HP since 2006. Her services experience has run the gamut of HP units, beginning in the Field with Enterprise Services, consulting with CIO- clients in the automotive financial services and public sectors to portfolio management and business development. In 2010, Roche joined HP Technology Consulting where she is responsible for managing the Strategic IT Advisory Services portfolio of services. Prior to joining HP, Roche held positions with META Group, where she was a vice president of CRM and sell-side commerce, a technology research and advisory firm, acquired by Gartner in 2005. Roche received a Bachelor of Arts from the George Washington University and an MBA from the University of Missouri.
  • Broad mix of experiences developed in more than 20 years of technology-driven innovation. Fascinated by changes triggered by social networks and cloud. Bachelor in Theoretical Physics.
  • Mark joined HP in January 2007 as a Business Consultant for the Data Center Transformation team. His role is to assist HP customers in determining the best solutions to their problems and that HP services and experiences are shared and understood. Mark has 25 years of experience in technical project and program management, customer service, and Information Technology including 15+ years international experience. A proven track record in increasing productivity, improving service, cost management, vendor management, and contract negotiations as well as a Six Sigma Master Black Belt. In 2011 Mark was recognized as a HP Brand Ambassador for his ongoing commitment to Service, Quality, and Customer Satisfaction and Engagement.
  • Moira is a strategist who has done marketing for the technology industry for over a decade. She enjoys cycling and has ridden across America, down the Pacific Coast and along the Danube.
  • Steve Grumann has been in technology consulting for 18 years, nearly 13 of that with HP. He is currently a Strategy Consultant, focusing on Cloud and Service related IT delivery models.
  • I work with HP customers to help them create business value with strategic service management. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at www.hp.com/go/stuartrance or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Converged Infrastructure marketing team focused on Business Critical Systems. Topics I am interested in include mission-critical computing, scale up x86, and Converged Infrastructure
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