Converged Infrastructure

Converged Round Up – from the Cloud and Big Data to outer space

Welcome to the Converged Round Up, a regular summary of industry news and comment on converged infrastructure, from information about the third platform, to specific challenges customers face related to Big Data and Cloud and how we’re helping solve them.




Recent news that the global internet’s power demands will surge by 13% in 2013 over 2012 was probably not that surprising, in spite of many customers being on a drive to become more energy efficient in the datacenter. 




So it seemed apt that the big HP news of this week was the introduction of HP Moonshot servers, which was covered heavily by pressanalysts and bloggers


Although the news seemed to reach outer space on 8th April, if you did miss the announcement you should know that among other advantages, these hyper scale servers use up to 89 percent less energy than traditional platforms.


Part of the Moonshot news was the formation of the Pathfinder Innovation Ecosystem where partners will develop software for Moonshot (note the prevalence of Big Data partners) so watch out for plenty of new customer use cases soon.


Infrastructure Convergence


There was plenty of coverage of converged infrastructure that we liked, but we thought this article from the Virtualization Review, “Where did all the silos go?”, did a nice job of explaining how customers want to move beyond getting their infrastructure delivered neatly stacked on a pallet, to an integrated system, and would rather their “solutions make the physical implementation as simple as snapping Lego-like building blocks together”. 


We agree. So if you’re finding yourself in that position, check out the guide to how we deal with convergence at HP.  You might also like to see how Dreamworks uses converged infrastructure for 3D animation rendering and what some of our other customers had to say about it all at HP Discover.




In the cloud space, there were some tough messages out there including Why Most Cloud Computing Companies are Doomed to Fail, and 12 Hard Truths About Cloud Computing for any of you out there who ‘thought that "cloud" is a synonym for "perfection" or "pain-free"’.


It’s not all doom and gloom though.  Cloud was described as one of the five IT “game-changers” and a new way to improve the effectiveness of business processes and customers had some positive feedback about our Converged Cloud  offerings.


HP was at Microsoft Management Summit (#MMS2013) all week, busy powering  all the MMS Hands on Labs with the HP Cloud Solution for Microsoft at  the #serverquarium and looking to break the record of 52K VM’s that we provisioned last year.


Big Data


Big Data continued to be a hot topic, Forbes covered Gartner's Big Data Definition and InfoWorld gave 5 strategic tips for avoiding a big data bust


We liked the Smart Business piece on How big data is changing the way business decisions are made and GigaOM’s “10 new rules of the road to make big data an effective and profitable reality at your company.


It’s worth a look at the Huffington Post case study on how Metro’ newspaper makes use of Big Data.


Also, we extended HP’s portfolio for Big Data, announcing the HP AppSystem for Microsoft PDW.  One piece of news that really excited analysts and bloggers during the launch was the unique management capability which lets customers update 2,000 drivers and firmware across the appliance with the push of a button.


Other stuff…


If you love stats, here are30 random charts you never knew you needed


And if you wondered whether good manners have got lost in the digital world, so does InfoWorld.


We’ll be back next week with more, so stay tuned.

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About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • I help clients use service management to create business value for themselves and their customers. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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