Converged Infrastructure

Don’t Fall for These 4 Myths of Data Storage

Darrell James


By Darrell James, Manager, HP World Wide Storage Consulting Services


As I work with clients to help them build a better storage infrastructure, I often find that the same questions keep popping up. They’re important and sensible questions, but to me they suggest that the organization I’m working with hasn’t fully thought through what they need to do to get the most out of their storage investments and prepare for the future of the datacenter.


Here are four examples:


Q: Why can’t I just keep adding storage as we need it?  We don’t have time to learn something new.

A: As the amount of data continues to grow, there will be a need to take advantage of technological advances. Moving to the right technology means that as your business grows, your infrastructure can grow without you always having to learn something new.


Q: Everything storage-related seems to be working ok. Why mess with it?

A: Sometimes you have to determine if “working ok” will sustain as the business evolves. The worst time to find this out is in the midst of a crisis.  Just like a car, your IT environment requires routine maintenance and updating.


Q: With storage, it’s mainly just a question of managing it – keeping everything up and running. We’ve got a good grip on capacity, resilience, and redundancy for our current needs, so why should we be concerned about storage?

A: This is a common statement and it is most likely true. All is well for the current situation. However, if you interviewed the storage and backup staff, would they tell the same story? Does the backup staff have any idea about the upcoming storage-related requests, and does the storage staff know or even care if the data can be properly backed up? So in the end: what does “up and running” really mean?


Q:  I can meet the business’s needs, no problem. So why would I need to look at new gear now?

A: All technology has a refresh cycle. Whether it actually gets refreshed is another conversation. I have found that “business needs” don’t necessarily equate to business strategy, which is longer term. You have to ask yourself, “Are the business needs of today aligned with the business strategic goals of tomorrow?”


HP Technology Services has put together a new ebook (featuring a couple of photos of yours truly!) that explores some of these questions in more depth and helps you uncover the truth about the evolving role of storage in your datacenter. Check it out: Storage Insight: Debunk the Data Storage Myths.


Learn how HP Storage Technology Services can help you simplify storage complexity.


HP this week announced innovations that accelerate the move to modern storage architecture, plus new services that can help you simplify, integrate and automate your IT environment: Read how HP is extending its Converged Infrastructure leadership.


To learn more about me and how I can help your organization, click below.


Darrell James


Tags: Data storage
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About the Author
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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