Converged Infrastructure

Get the latest on SAP HANA technology advancements at HP Discover, Barcelona 2013

Written by guest blogger Jodie Jordanger


Going to HP Discover, Barcelona 2013, December 10 - 12?  Join us to learn about HP’s latest SAP HANA Converged System technology advancements and how they’ll bring added value to your business. 


You know about SAP HANA. It’s the revolutionary in-memory database that provides high-speed transaction processing capabilities along with powerful analytical tools that your business needs to operate more effectively. But do you know what HP brings to SAP HANA, and how together, we can transform your business?


Take action!  Head to our demos, sessions, and Wednesday’s keynote to find out more about HP’s family of SAP HANA Converged Systems.



Learn more about our newest SAP HANA offerings, including:

  • 2 and 4TB single-node systems accelerate ROI for SAP Business Suite
  • Virtualization for SAP HANA using VMware virtual machines lower TCO
  • A refreshed scale-out solution featuring the industry-leading HP 3PAR StoreServ 7400 Storage array boosts performance

Location: DEMO2624 – HP AppSystems for SAP HANA with HP Converged Storage


Breakout Sessions:

60-minute sessions for in-depth information on HP-SAP initiatives

  • DF3266: HP 3PAR StoreServ 7400 improves HP AppSystems for SAP HANA – WED, Dec 11, 11:30 – 12:00.  Location: Discussion Forum, DF5.6, Hall 5
  • BB3110: SAP and HP viewpoint: In-memory computing in the datacenter -- WED, Dec 11, 12:00 – 1:00pm.  Location:  Room B02, Hall 8
  • TB2396: Run your business more effectively with SAP Business Suite powered by HP AppSystems for SAP HANA – THURS, Dec 12, 9:00 – 10:00am.  Location:  Room C04, Hall 8


Guru Bar Sessions:

30-minute informal Q&A sessions focused on topics of importance for anyone considering HP AppSystems for SAP HANA

Industry Experts: Jürgen Karnstaedt, HP, SAP HANA consultant and Carsten Helmers, HP, SAP HANA consultant

Location:  Guru Bar, Hall 5 (in the Converged Infrastructure show floor area)

  • Increase your SAP HANA 7x with HP 3PAR StorServ Storage -- TUES, Dec 10, 5:00-5:30pm
  • Why In-Memory Computing?  -- WED, Dec 11, 1:10 - 1:40pm
  • Project Kraken: True co-innovation from HP and SAP -- THURS, Dec 12, 10:00-10:30am


Keynote Sessions:

Don’t miss the keynote on Wednesday, December 11, 10:30 – 11:30am, Room A02, Hall 8.  Prakash Darji, SAP Global VP, Data Warehouse Solutions & SAP HANA Platform, will be onstage with HP SVP & GM Antonio Neri, to discuss HP-SAP’s next generation platform technology, Project Kraken, and how it will forever change the way customers run their SAP applications.



Hear about HP’s SAP HANA roadmap and next generation Project Kraken technology for SAP HANA.

LocationTechnology Showcase, Hall 5

CDA5608: HP ConvergedSystem for SAP HANA


It’s going to be a great show!  Come on by and introduce yourself.  We’re looking forward to seeing you!


For more information on SAP and HP, check out this site.




For more information on HP Converged Systems

For more information on HP CloudSystem

Follow me on Twitter @HPCloudSystem

Join the Cloud Advisors discussions on LinkedIn

Leave a Comment

We encourage you to share your comments on this post. Comments are moderated and will be reviewed
and posted as promptly as possible during regular business hours

To ensure your comment is published, be sure to follow the community guidelines.

Be sure to enter a unique name. You can't reuse a name that's already in use.
Be sure to enter a unique email address. You can't reuse an email address that's already in use.
Type the characters you see in the picture above.Type the words you hear.
About the Author
More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, clou...
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • I help clients use service management to create business value for themselves and their customers. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

Follow Us