Converged Infrastructure

HP Solutions for SAP HANA at HP Discover 2013

By: Carmen Morel


The inherent value of the HP and SAP partnership will come through loud and clear at HP Discover in Barcelona. Together, we will showcase an extensive array of topics hosted by our own industry experts that define data management innovations and break through capabilities as well as provide information on the systems to deliver on our customers’ highest expectations.  Learn how with the HP Converged Systems portfolio of complete, pre-integrated solutions you can realize performance expectations for your SAP applications.


If you are attending HP Discover 2013 Barcelona, take the opportunity to hear from the experts and join us for any of the sessions highlighted.

BREAKOUT SESSIONS: join us for these 60-minute sessions for more in-depth information on HP-SAP initiatives.

  • Run your business more effectively with SAP Business Suite powered by HP AppSystems for SAP HANA, Session TB2396, Location  Hall 8   Room C04
  • SAP and HP viewpoint: In-memory computing in the datacenter, Session BB3110  Location Hall 8 Room B02
  • SAP-HP: Realizing the real-time enterprise, Session BB3413, Location Hall 8 Room C04


GURU BAR SESSIONS: consist of 30-minute informal Q&A sessions focused on topics of importance for anyone considering the winning combination of HP and SAP for SAP HANA. Industry Experts: Jürgen Karnstaedt, HP SAP HANA consultant and Carsten Helmers, HP SAP HANA consultant will be available at the Guru Bar in Hall 5 (in the Converged Infrastructure show floor area) and will be  addressing the following:

 TUES, Dec 10, 5:00-5:30pm

Increase your SAP HANA 7x with HP 3PAR StorServ Storage

Dramatically improve your TCO with the new HP AppSystem 1.2 for SAP HANA now powered by HP 3PAR StoreServ Storage.


WED, Dec 11, 1:00-1:30pm

Why In-Memory Computing?

What is the importance of in-memory computing to your future business and learn how you can embark on this strategy and reap the benefits today.


THURS, Dec 12, 10:00-10:30am

Project Kraken – True co-innovation from HP and SAP

An overview of the Project Kraken journey and HP’s experience using this solution in our own IT department. This is the largest system (12 TB) of its kind that significantly reduces the time required to analyze and process large amounts of data.  With this platform, transactions that in the past required hours will run in seconds.


So if you haven’t already, be sure to register for HP Discover Barcelona 2013 today and take advantage of great hands-on experience with convergence solutions delivered by HP. Want to see what else is available to you? Preview the HP Discover Session Catalog today.

We look forward to seeing you in Barcelona!

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About the Author
Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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