Converged Infrastructure

HP & VMware deliver strong vision at #VMworld 2013

One of the features of VMworld is the sheer number of experts that customers have access to, providing briefings, one to ones and delivering hands on labs.


I caught up with one of our own experts, Nigel Page, Chief Technologist for HP Converged Infrastructure in EMEA, asked him for some perspectives on the show and I’ll post them in two parts, today and tomorrow.


VMware catches the pulse


“For me, the big thing I’ve been impressed by at this year’s show is that VMware has shown an increase in enterprise thinking for its strategy and understanding of client’s needs.  Through innovation and acquisition they have laid out a strategy and vision which allows IT services to be delivered end to end, rather than point solutions. 


They have also talked about the importance of service quality and SLAs, defined as policies and templates, to enforce standardisation, allowing IT to take control of the new IT services which end users are asking for.


HP has seen every IT organisation reinventing its self over the past 18 months and VMware caught the pulse of this at the show and laid out a credible vision on how to support it.


VMware showed they understand the need for physical and virtual environments to be operated and managed as one, which is a concern for customers, as virtual environments come of age for line of business and critical applications.


I like the way VMware have considered enterprise concerns about how to move to “IT as a Service”, by considering important topics such as governance, security and IT silos which inhibit operations and the importance of Innovation to IT. VMware have clearly identified that these are points they need to address and are going beyond their origins of being a software vendor with enterprise class thinking.


They also defined a hybrid cloud strategy which reflects HP’s position that workloads and use cases should be able to run on the right platform, appropriate SLA and cost structure. These are topics HP has been helping customers with for many years so it was good to see a partner reinforce these topics.


Their strategy and vision reinforces the direction and strategy HP is driving with its leadership in cloud and converged infrastructure in the industry and reflects why HP and VMware form a key partnership to customers.”


Converged Infrastructure a key message at VMworld 2013


“I’ve noticed that many of the vendors we have seen at VMworld this week are adopting converged infrastructure as a key message.  We’ve been driving an HP Converged Infrastructure strategy since 2009; we were first to recognize  that it’s the only way that you can deliver infrastructure to successfully build out a genuine Hybrid cloud and service based architecture. 


I reflected a couple of times during the shows about the early days of converged infrastructure, when clients and partners found it difficult see the value or benefits of this strategy. It is true to say and endorsed this week,  that the need for converged infrastructure is now mainstream and accepted, rather than challenged which has been the case in the early days.


And while it’s flattering to see other vendors adopt our approach and deliver comparable messages, the reality is that many vendors are just starting out on a converged infrastructure journey.  I think the length of time we’ve been in the market and the successes we’ve been able to demonstrate with our customers in that time are key differentiators which give customers the confidence to go with our vision.”


To get more buzz from the show please follow us on Twitter and click on the link to find out more about our HP solutions for VMware.

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About the Author
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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