Converged Infrastructure
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HassiaGruppe slashes energy costs by 30% & transforms IT capabilities – CI Case Study

HassiaGruppe.jpgAs we’ve previously discussed, the path towards convergence and the cloud is a journey - with most organizations being in the consolidation / virtualization phase. This is why virtualization is such a hot topic and so important to gaining the benefits of HP Converged Infrastructure (and ultimately a hybrid cloud environment). And I don’t mean just server virtualization, but virtualization across the data center. This is where businesses are able to significantly cut IT operations costs and establish faster service delivery.


Thus, with virtualization being so important and with VMworld 2012 in Barcelona coming up next week (follow the HP happenings); I thought I would start showcasing a few of our HP Converged Infrastructure customers where virtualization was core to their journey to convergence ... and the cloud.


Let’s start with a smallish to medium-sized business looking to deploy a technology building-block approach to virtualize its IT infrastructure, reduce costs and prepare for potential growth.


HassiaGruppe, located in Germany, produces about a billion bottles of mineral water and soft drinks each year sold across a number of brands. Ita Vero, a subsidiary of HassiaGruppe, was created to improve IT cost transparency and efficiency for HassiaGruppe. Johannes Schneider is the managing director of Infrastructure for Ita Vero. Johannes, like so many others, was eager to virtualize the IT environment so that they could lower IT costs and focus on delivering value-added services and innovation. The Converged Infrastructure technologies they chose included the HP BladeSystem c7000 enclosure, HP ProLiant servers, HP Virtual Connect Flex-10, HP StoreOnce, and the HP P4500 LeftHand Storage System.


The Lefthand solution was one of the jewels of the solution because the P4500 is optimized for virtualized environments with VMware ESX integration – and with the P4500 supported by automatic deduplication from HP StoreOnce Backup Systems. This provides HassiaGruppe continuous data availability to users and applications to meet their changing demand. It can also scale capacity and performance to match business growth, eliminate single points of failure (which the small team did have time to deal with), and is easy to set up. Several competitor options were considered but nothing matched the P4500 ... “the other alternatives were either too expensive or lacked the features of the HP solution ... HP LeftHand could do all that we needed, with the best price--performance ratio,” states Johannes.


This example is indicative of smaller IT teams that don’t have time to build racks, lay cable, deal with manual processes, nor handle unnecessary support issues. A few notable quotes from Johannes Schneider says it all:


“... A converged infrastructure would make it possible for us to do more ... we can expand the IT infrastructure in a way which was not possible before giving us the ability to scale the solution from the data center to remote offices.


“ ... the converged infrastructure is already delivering against his energy saving targets. We’re making the 30 percent savings as calculated, and we reckon we will save a further 10-15 percent in the next phase.  ... We can work out the cost of say a rack reduction, which means for the first time we can contribute accurate figures to growth or acquisition planning.”



All-in-all, the HP Converged Infrastructure solutions – with a virtualization focus – has helped HassiaGruppe create a scalable, more cost-efficient, energy efficient infrastructure capable of servicing international growth.


This is just one example of the importance of virtualization to gain the value of convergence.  In future blogs I will profile a few more customers where virtualization is key. In the meantime, I invite you to read the full HassiaGruppe Case Study.


Thanks for your time,



NOTE: The numbers and benefits in all our Converged Infrastructure case studies are not HP claims. They are the actual results reported by the company being profiled.

Tags: hp| HPCI
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About the Author
More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from ...

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