Converged Infrastructure

How HANA Keeps Business up to Speed in the Face of Rapid Change

By Erik Lillestolen - SAP HANA Product Marketing Manager


Business is changing fast.


Last year it was ok if you reported inventory stocking levels once a week, or your promotional sales figures daily.  Not this year.  Reduced IT budgets and increased competitive pressure require flexible and nearly instant access to transactional data at the department level – a need that cannot be fulfilled with yesterday’s technology.  Furthermore, the Instant-On Enterprise requires a foundation for agile service delivery. 


HP and SAP are working together to introduce the High Performance Analytic Appliance, or HANA.  HANA is based on in-memory database technology that accelerates business intelligence dashboard creation and report queries by orders of magnitude.  This appliance based solution extracts data from transactional databases and Enterprise Data Warehouses, translates and loads the data into the in-memory database, and presents this data to the analytic tier via standardized connector protocols.  Department managers, analysts, and product managers now have the ability to create dashboards and queries on the fly that utilizes the data in the in-memory database, alleviating the need to engage IT to create rigid, standardized reports.  This saves cost and time.


HP is introducing the HANA solution on the new HP ProLiant DL580G7 and DL980G7 servers.  This server selection enables the contiguous use of up to 2TB of memory, supporting large databases without the overhead of a cluster management solution.  These strong hardware platforms are joined by HP’s Business Intelligence Services and Technical Support Services. 


The Technical Services offerings are specifically designed to provide customers the solution support they need for development, sandbox and production environments.  Customers can now receive end to end solution support from one company.


HP’s Business Intelligence Solutions are offered with the same solution centric view as the Technology Services.  These BI solution offerings are designed to help the customer identify the business opportunity, quantify the benefit, develop and deliver the solution, and ensure an excellent engagement experience.


Right now, you may be asking yourself if this solution is for you.   Learn more about today’s announcement of this solution offering from HP, see our earlier blog discussions and read our October 19 press release regarding our Converged Infrastructure and planning services for HANA.


Come back to this this space for more information in the next few weeks, and watch for more HANA announcements at the SAP TechEd event in Shanghai December 1 through December 3.

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About the Author
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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