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Converged Infrastructure

How can Converged Infrastructure compete with World Cup Football?

Duncan Campbell| June 15, 2010
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36i73A570DFEE5A6BB6 After a brisk 7,000 mile trek (as the crow flies) to Brazil, I was greeted with incredible enthusiasm as a speaker at the Ciab FEBRABAN. Maybe not a familiar name to most, but now with their 20th edition in full swing, this event has established itself as one of the biggest in the financial world and certainly the largest in Latin America (the main exhibition of banking technology for the financial sector).  

 

Converged Infrastructure may have been my topic, but I was trumped by the impending World Cup. Can Brazil do it again? Or, maybe a better question is – can I sway the attention away from this historic question and back to my presentation? No hope, so I decided instead to embrace it ... and use it as my ‘ace-in-the-hole’ ice breaker. You see, there ARE many similarities between world-class Football and Converged Infrastructure. Both deliver extreme agility and both need to provision pressure packed workloads to the right spot and at the right time if the ‘enterprises’ goals are to be met.

 

Image_00022.jpgSeriously, ‘agility’ is as much a keyword for CIOs down here as it is for the sport they dominate. But when talking to leaders in the financial services arena, there is no way of getting around the fact that agility must also be affordable and safe. They want agility to enable growth, but do so with proven optimization solutions that drive down costs, drive productivity gains from their employees, and do so in a very safe and secure manner. Interestingly, several CIOs talked about the importance of IT agility for enhancing their company brand. Of course I was just itching to tell them how the HP Converged Infrastructure makes this attainable today. Don’t worry, I won’t hype my personal “feel good CI story”, rather, let me leave you with a few of the “top-of-mind” takeaways that I heard from these leaders:

 

   

  • Applying infrastructure virtualization (NOT just servers) is very important
  • Security and compliance is hot 
  • Of course, Private Cloud conversations are everywhere (GO Matrix) 
  • Investment protection was also critical. One CIO even said the coexistence of mainframes with these new alternatives was important. What a door opener for me to talk about the new Superdome 2.
  • And what they liked most about the HP Converged Infrastructure is the ability to unlock greater employee productivity by being able to “stand up” new apps & services MUCH faster. Thus, this translated into helping them contribute to business revenue growth.

    

It’s always a great experience to talk with CIOs and IT experts – I learn something new every time.

  

Obrigado,  

Duncan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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About the Author
  • More than 30 years in Sales and Marketing in IT services business. Currently managing global campaigns for Datacenter Care.
  • Chary Chigurala is HP’s Global Leader for IT Strategy, Transformation and M&A with 25 years experience in Strategic and transformational projects
  • Jan De Clercq is a solution architect working for the worldwide HP Technology Consulting IT assurance portfolio team. He focuses on cloud security, identity and access management, mobility security, and security for Microsoft platforms and solutions. Jan is based in Belgium.
  • My career international business, focus on foreign languages and communication. My passion music and traveling.
  • Don has held roles with the business and marketing of consulting for HP. Currently he supports HP's Client and Microsoft Solutions and the emerging Mobility Consulting services. He holds a MBA from UCLA's Anderson School.
  • Duncan Campbell is the Geo Focal Executive for Converged Infrastructure in the Enterprise Storage, Servers, and Networking (ESSN) Worldwide Marketing Organization at Hewlett-Packard. He is also at the helm for Converged Infrastructure for the Small and Midmarket Business for HP’s Enterprise Business Group. Campbell brings more than 25 years of enterprise and midmarket industry marketing experience to this leadership team, with a proven track record spanning software, networking, services, PCs and systems, as well as deep channel and regional expertise. Campbell’s prior appointments were vice president of marketing for Adaptive Infrastructure and prior to that, the vice president of marketing for HP StorageWorks. He was responsible for advancing the market position of HP’s storage area network, network-attached storage, information life cycle management, near-line and storage management software offerings through both direct and indirect channels for small, midsize and enterprise customers. Prior to joining the HP StorageWorks team, Campbell was vice president of marketing and business development for First Virtual Communications, a world leader in providing easy-to-use, integrated rich media communications solutions. Before that, he was the principal and a founding member of Adjunct Consulting, where he helped incubate a SAN-management-over-IP startup and developed transformational business strategies for his other client companies. Campbell was formerly with HP from 1986 to 2001 in various marketing director roles spanning workstations, software, networking, PC servers and Intel servers. He also served as worldwide director of marketing for channels, alliances and partners. Campbell holds a Master of Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor of Science in chemistry from the University of California at San Diego. © 2010 Hewlett-Packard Development Company, L.P.
  • Hande has been with HP for over 10 years and held key consulting business and marketing roles based in New York and Boston US. Currently, she is the WW marketing lead for Cloud and Converged Infrastructure Consulting Services for HP Technology Consulting and living In Istanbul with her family. Hande enjoys spending time with friends, traveling, skiing and reading. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services, as well as emerging IT services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Title/Organization: Manager: WW Storage Consulting Portfolio Current responsibilities HP – Manager: WW Storage Consulting Portfolio WW Storage Consulting Service Development for the following areas… - Storage Cloud services - Big Data - Residency Services IT industry experience IBM – WW Product Manager: Storage Cloud/ Consolidation/ Virtualization IBM – AMS Engagement Manager – Storage Consulting and ILM IBM – Storage and Backup Architect Lead – Managed Storage Services Aware Systems – President/ CEO – Reseller, Integrator for prepress and publishing industry
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • HP Editor-Enterprise Group: ISS, BCS, Converged Infrastructure (CI), Converged Cloud, Converged App Systems (CAS), and ExpertOne
  • Broad mix of experiences developed in more than 20 years of technology-driven innovation. Fascinated by changes triggered by social networks and cloud. Bachelor in Theoretical Physics.
  • Moira is a strategist who has done marketing for the technology industry for over a decade. She enjoys cycling and has ridden across America, down the Pacific Coast and along the Danube.
  • I've been working in HP since 2007 like IT agent, developer, Web designer and then like Web Project Manager
  • Steve Grumann has been in technology consulting for 18 years, nearly 13 of that with HP. He is currently a Strategy Consultant, focusing on Cloud and Service related IT delivery models.
  • I work with HP customers to help them create business value with strategic service management. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at www.hp.com/go/stuartrance or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Enterprise Group marketing team focused on Content Marketing for Business Critical Systems. Topics I am interested in include mission-critical computing, scale up x86, and Converged Infrastructure, Converged Systems.
  • Tom Clement has over 30 years experience in the areas of adult learning, secondary education, and leadership development. During this time Tom has been a consistent champion of “non-traditional” training delivery methods, including blended learning, virtual delivery (self paced and instructor led), the use of training games and simulations, and experiential learning. Tom has spent the past 25 years of his career at Hewlett Packard, focused most recently on HP’s global Virtualization, Cloud, and Converged Infrastructure customer training programs. Tom manages the strategic direction and overall performance of these training programs, ensuring these worldwide programs help HP’s customers capitalize on the business opportunities made available by IT advancements in each of these subject areas. Tom and his global teammates utilize best in class instructors, course content and supporting equipment infrastructure to deliver these training programs to HP’s customers. The team prides itself on providing the Virtualization, Cloud, and Converged Infrastructure content customers need when and where they need it, anywhere in the world. Tom is based in the Washington, DC suburbs and can be reached at tom.clement@hp.com.
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