If embracing Infrastructure Convergence is not your TOP 2012 priority, you need to reprioritize!

by Duncan Campbell on 01-13-2012 03:26 PM - last edited on 01-17-2012 03:28 PM by GavinChapman

2012-small.jpgIt’s the time of year for those in the technology arena to provide their 2012 trends, predictions, and prognostication – virtualize everything, capitalize on private and public clouds, control unstructured data, flatten the network, integrate mobile devices, embrace SoMe, and deliver everything as-a-service.

 

I often find myself getting confused as I decipher and try to synthesize these trends into priorities that are most relevant and will make a big difference for our clients. From all I read ... all my recent conversations with leading Analyst firms ... through my recent customer visits ... and based on some of our own HP research, I believe the MANTRA for 2012 that I believe is the backbone for all others is this – ask yourself:

 

How does infrastructure convergence affect me, how will it help my clients, and what can I do to become a change agent to develop an organizational plan that contemplates changes in roles,  disciplines and hiring to support a services-oriented architecture?

 

It is clear infrastructure convergence will become the mainstream CIO foundational strategy for hybrid data center environments. The reason is simple: It’s the optimal way to innovate! The difference in 2012 is how forward-thinking companies will blend and cultivate the TECHNOLOGY with the PEOPLE who run it.

 

In fact, as I was crafting this blog, I had to stop to attend an IDC webinar: IDC Insights Predictions 2012: CIO Agenda (Air date: Jan 10th – watch the replay). IDC predicts that 2012 will begin the era of IT innovation as CIOs start to employ cloud, mobile, social, and big data/analytics – with convergence as the catalyst for 'business innovation' to flourish. They go on to say that because the pace of change has ‘accelerated’, that the cost and complexity of legacy IT environments is stifling innovation -- and a big problem in moving away from this legacy envrionment is the scarcity of the next generation of IT talent.

 

Embracing convergence could very well end up being the difference between those individuals and organizations that thrive 2012, and those that may not survive. When you think about it, it’s really about the people, their skills, and their fortitude – on both a personal and professional level – that will be the difference.  This is why I believe embracing convergence in 2012 should be your #1 priority.

 

The bottom-line: your role in the organization will be more scrutinized this year.

A converged infrastructure means that the individual parts or silos of IT will become more collapsed, consolidated, orchestrated, and automated. This is exactly why convergence creates opportunities for those that embrace it. And why the culture and functional roles of forward-thinking companies will take a giant leap forward this year as they bring convergence value into their main stream operations. Think about how that will affect your current function? 

 

From the TOP, the CEO understands that constant change is now a business fundamental – with more fierce global economic and competitive pressures in 2012. This has heightened their concerns about business growth, cost management, customer satisfaction, and driving innovation to gain a competitive advantage. They see how the ROI and TCO of IT convergence is very compelling, and they expect IT to deliver this business value.

 

In turn, CIOs face the cliché of needing to “do more with less”. In fact, IDC in their webinar showed that over 50% of CIOs state that their IT budget will be the same or decrease this year. This is why CIOs and Solution Architects are deploying more hybrid IT environments (cloud & traditional IT) with a focused effort on getting a handle on big data. Thus, as they evaluate their hybrid data center needs, they will also review their IT skill sets (since new technologies may require different types of IT staff and processes).

 

For example, the new wave of server administrators will benefit from new converged infrastructure solutions by simplifying and accelerating resource provisioning by using self service portals, managing their infrastructure as a holistic unit, and eliminating the cause of server sprawl. Network managers know having a simpler and flatter, yet more flexible, intelligent, and resilient network is the wave of the future to free up resources to further innovate. How fast they embrace the solutions available to them in a converged environment will determine their future value. And storage managers, who coordinate with the Server and Network managers, see how virtualized, scalable, and self-optimized converged storage will be an opportunity to redirect their time to more strategic activities.

 

I repeat, it’s time to “embrace convergence”, not be threatened by it.

 

I hope this makes logical sense to you. And because I feel this is really important, I will be going deeper into this topic in my upcoming blogs. For now, here are a few ‘easy-read’ resources that I think you will find valuable:

 

 

Let’s have a great year.

 

More to come,

Duncan

 

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About the Author
  • More than 30 years in Sales and Marketing in IT services business. Currently managing a program on services for x86 based environments.
  • Chary Chigurala is HP’s Global Leader for IT Strategy, Transformation and M&A with 25 years experience in Strategic and transformational projects
  • David is a Fellow in Service Management, co-author of the ITIL Service Operation book and author of the update to ITIL Service Strategy. He is also chairman of the IT Service Management Forum International Board
  • Jan De Clercq is senior architect working for the worldwide TS IT assurance portfolio team. He focuses on cloud security, identity and access management and security for Microsoft platforms and solutions. Jan is based in Belgium.
  • Duncan Campbell is the Geo Focal Executive for Converged Infrastructure in the Enterprise Storage, Servers, and Networking (ESSN) Worldwide Marketing Organization at Hewlett-Packard. He is also at the helm for Converged Infrastructure for the Small and Midmarket Business for HP’s Enterprise Business Group. Campbell brings more than 25 years of enterprise and midmarket industry marketing experience to this leadership team, with a proven track record spanning software, networking, services, PCs and systems, as well as deep channel and regional expertise. Campbell’s prior appointments were vice president of marketing for Adaptive Infrastructure and prior to that, the vice president of marketing for HP StorageWorks. He was responsible for advancing the market position of HP’s storage area network, network-attached storage, information life cycle management, near-line and storage management software offerings through both direct and indirect channels for small, midsize and enterprise customers. Prior to joining the HP StorageWorks team, Campbell was vice president of marketing and business development for First Virtual Communications, a world leader in providing easy-to-use, integrated rich media communications solutions. Before that, he was the principal and a founding member of Adjunct Consulting, where he helped incubate a SAN-management-over-IP startup and developed transformational business strategies for his other client companies. Campbell was formerly with HP from 1986 to 2001 in various marketing director roles spanning workstations, software, networking, PC servers and Intel servers. He also served as worldwide director of marketing for channels, alliances and partners. Campbell holds a Master of Business Administration from the Wharton School of the University of Pennsylvania and a Bachelor of Science in chemistry from the University of California at San Diego. © 2010 Hewlett-Packard Development Company, L.P.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Having joined HP in 2003 Ian Jagger is the world-wide marketing and program manager for HP Technology Consulting's Strategic Consulting Services, Critical Facilities Services and Energy and Sustainability Management Services Prior to his current role, he served as the HP Services Marketing Manager for Central and Eastern Europe, Middle East and Africa, having joined HP in a similar role in the Middle East. Prior to HP Jagger had a 15 year international sales career, culminating in being Sales and Marketing Director for Steelcase Inc addressing Northern Europe before focusing more specifically on marketing. His initial focus was consultancy and interim marketing management, primarily for small to mid-sized customers based or looking to expand in the Middle Eastern region. Immediately prior to joining HP he was a strategic marketing consultant addressing investment targets for a technology fund. Born in Rochdale, United Kingdom, Jagger holds an honors bachelor of science degree in economics and a degree in social psychology from Loughborough University, England. He also holds a Masters Diploma in Marketing from the Chartered Institute of Marketing, is a Member of the Chartered Institute of Marketing and a Chartered Marketer. He has one daughter and lives in Cary, North Carolina.
  • Greetings! I am in the HP Converged Infrastructure team focused on Server, Storage & Networking group at HP and will be sharing news & info as it crosses my path.
  • Liz Roche is a Strategist with Strategic IT Advisory Services and global leader of portfolio management for HP Technology Consulting. In this role, she is responsible for creating, bringing to market and managing the portfolio of strategic IT advisory services. She is also an industry-recognized CRM expert and was instrumental in evolving the customer relationship management (CRM) category and best practices. A leading authority on IT strategy and business transformation with 25 years of IT and business experience, she is a frequent industry keynote speaker. Roche has been with HP since 2006. Her services experience has run the gamut of HP units, beginning in the Field with Enterprise Services, consulting with CIO- clients in the automotive financial services and public sectors to portfolio management and business development. In 2010, Roche joined HP Technology Consulting where she is responsible for managing the Strategic IT Advisory Services portfolio of services. Prior to joining HP, Roche held positions with META Group, where she was a vice president of CRM and sell-side commerce, a technology research and advisory firm, acquired by Gartner in 2005. Roche received a Bachelor of Arts from the George Washington University and an MBA from the University of Missouri.
  • Moira is a strategist who has done marketing for the technology industry for over a decade. She enjoys cycling and has ridden across America, down the Pacific Coast and along the Danube.
  • Steve Grumann has been in technology consulting for 18 years, nearly 13 of that with HP. He is currently a Strategy Consultant, focusing on Cloud and Service related IT delivery models.
  • I work with HP customers to help them create business value with strategic service management. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at www.hp.com/go/stuartrance or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Converged Infrastructure marketing team focused on Business Critical Systems. Topics I am interested in include mission-critical computing, scale up x86, and Converged Infrastructure
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