Converged Infrastructure

PRIMER: Instant-On Enterprise - Changing how enterprises work

If you haven’t seen the BIG news, HP unveiled its vision for the Instant-On Enterprise. By now I hope you have been following our Converged Infrastructure strategy and the underlying technology portfolio. If so, I suspect you will find the Instant-On Enterprise the logical business strategy for ‘forward-thinking’ businesses who want (or need) to close the gap between what customers expect and what the enterprise can deliver.


In simple terms, the Instant-On Enterprise embeds technology into everything it does to better address the rapidly changing needs of your customers. This is fundamental in today’s world. It enables organizations to truly leverage technology to ‘capitalize on’ changing customer expectations.


I invite and encourage you to dig deeper into this and learn more. These resources provide a good starting point:


I’d like to provide a short primer about the Instant-On Enterprise. When you think about the mega trends that are shaping these successful businesses, it can be whittled down to three critical areas:


  • Business models: Technology combined with extreme markets drives new business models.
         This is important because technology typically drives new buying patterns for goods, lowers
         barriers to entry for markets, or in many cases, leapfrogs over an entire generation of traditional
         business models.
  • Fundamental shifts in technology: Mobile, cloud and ubiquitous computing will fundamentally
         shift the expectations and role of IT in the enterprise. Each type of computing brings new ways
         to deliver services to enterprises and their customers. With approximately two billion people
         connected to the Internet, the convergence of people and technology has reached a point
         never seen before. This type of connectivity will build new industries that deliver real-time,
          immediate services.
  • Changing workforce: Social media, the consumerization of IT, and changing demographics
          are transforming how work gets done. In 2005, mankind created 150 exabytes of digital data.
          In 2010, it will have created eight times more. Without technology to serve up this information
          in consumable chunks, the ability for humans to absorb it is unsustainable.

This is why these mega trends will cause a new set of enterprise drivers and motivations that will force businesses to change the way they operate. To accelerate growth and produce higher-quality products and services, an organization must innovate. And to meet changing customer demand, enterprises have to accelerate time-to-market and time-to-service.  They must have the ultimate agility.

Additionally, enterprises must optimize to reduce operating costs while improving operational processes all while managing risk (even turning it into an advantage) from a variety of places: the unknown, security threats, regulations and data.



It’s always one of the first questions I get ... where do I start? Well, to make it simple, the synergies between and among these five areas is what an Instant-On Enterprise is defined by:


  1. Converged infrastructure:
    We’ve been delivering convergence to our clients for awhile now, but it’s really true. In a way, it’s the most fundamental common denominator for an Instant-On Enterprise. You need to break through traditional, rigid IT silos with technologies specifically engineered to drive out cost and provide the foundation for agile service delivery. It’s all about integrating server, storage, networking and management resources to establish the data center of the future to deliver any workload, anywhere, anytime.
  2. Application transformation:
    You need to gain control over aging applications and inflexible processes that govern your responsiveness and pace of change to accelerate enterprise growth, agility and innovation.
  3. Enterprise security:
    Securing your entire IT infrastructure is clearly important to protect your assets and resources while complying with today’s regulatory environment. But this must be considered across all aspects of security—people, processes, technology and content.
  4. Information optimization:
    Another important area. Take a step back and rethink how information is gathered, stored and used to harness its power, ensuring its integrity, and delivering it in the context of your enterprise.
  5. HP Hybrid delivery: The fact is enterprises will have a variety of service delivery models for a very long time. What’s important is to select the best method (or combination) of service delivery to get what you need done—for today and tomorrow (e.g. on-premise, outsourced, private cloud and public cloud architectures).

I hope this ‘primer’ blog has helped you think about your business – today and where you need to go. I will blog more about this trend, so please check back.


Thanks for your time,

Duncan Campbell


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More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Market...
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  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
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  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
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  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
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  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
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