Converged Infrastructure

Ready to absorb all of the Converged Infrastructure & Cloud knowledge you can hold at HP Discover?

Hi all. HP Discover Frankfurt is mere days away (the fun starts next Tuesday). I checked with our event folks and it looks like there will be a record number of attendees; which means we all must ‘squeeze in’ everything we can to exit the event with the Converged Infrastructure and Converged Cloud knowledge we expect.
>> You can always check out what’s happening at Discover on-line (whether you’re attending or not).


I started to think: What would I want to tell all 7,000, 8,000 or even 9,000 attendees at the event if I had 5-minutes to hijack the intercom system?


Here’s what I would say:


“Welcome. Just think about how things have changed from just a year ago. Everything has changed in terms of volume, velocity, and variety ... with the Cloud ... the onslaught of information ... pervasive mobility ...  and so on. All opening up a new frontier in how businesses will operate.


I would say:
Think about your HP Discover venture as a microcosm of this new world we live and work in. And take this opportunity to find out how HP Converged Infrastructure can help you gain an edge by optimizing your data center environment though our technologies designed for convergence and our turn-key Converged Systems that can fast-track your move into the next era.


I would say:

Explore the common convergence myths and leave the event with an accurate picture of convergence so that you can make the best possible 2013 decisions. For example:


  • The myth that infrastructure convergence is a single product.
  • The myth that designing for convergence is as simple as integrating disparate products together.
         NO AGAIN. Designing for convergence requires so much more.
  • The myth that all the top technology providers design for convergence end-to-end, top-to-bottom.


HP SVP-General Managers - small.png 

I would say:

Make sure you attend the keynote panel: The power of convergence – Wednesday, December 5th – 12:45 – 1:30 (#TK2124).


This panel of senior HP leaders (listed to your right) will provide unique insights into today’s biggest market drivers; plans for the next several years to accelerate the pace of convergence between hardware, software and services to help your business achieve new levels of speed and agility; and, how other vendors are talking convergence, but how the HP Converged Infrastructure strategy is unique in that it’s designed for convergence, as an architecture, to be open and integrated ... and how HP is building on convergence to bring it all together into the most powerful cloud solution to help our customers manage traditional IT, private cloud and their public cloud applications.


I would say ...
... attending Discover could be your best career move (if you want, you can read my blog on this topic).


I would point you to ...

... my recommended HP Converged Infrastructure breakout sessions to attend, and why (see my blog on this topic as well)


I’d also point you to ...

... the HP Converged Infrastructure Pavilion in the Discover Zone to kick the tires on our CI solutions and encourage you to converse with our experts (yep, here’s another blog you can read on this topic).


I’d tell you to ...

... take a little time to absorb the nuggets of what we’re announcing as part of the HP Converged Cloud approach (including new innovations with HP CloudSystem


... learn about what HP is announcing around Information Optimization (after all, information is rapidly becoming the new currency of the business)


... and I’d suggest you Witness the unveiling of the next phase of HP Converged Storage  on December 3rd (Live or virtually) – possibly the biggest HP Storage announcement ever.



The fact is, Infrastructure convergence is a staple in every business strategy. This is because it has proven to deliver clear, exponential value in terms of speed, agility, cost management, and cloud-readiness. It’s NOT delivered through a single product or a loose collection of products held together through flimsy alliances across multiple companies. Anybody can integrate anything together. But will it work right? ... Are you locked-in (remember, HP is open)? ... or which experts will be there for you when you need help?


This is not easy stuff. Convergence is a data center-wide – end-to-end, top-to-bottom state of being that includes a mix of traditional IT and Cloud solutions.  From the beginning when we first introduced infrastructure convergence to the market, HP aligned our research, design, leadership, and intellectual property in ALL key areas required for convergence – to develop both solutions and products designed for convergence. I believe this is the kind of convergence DNA that sets HP apart from all others.


I’d wrap-up by saying ...

... Have fun and take the ‘HP Discover’ opportunity to see for yourself what true ‘designed for convergence’ can mean for you and your company.


I hope to see you next week. Not registered yet? It's not too late: Click here.


Thanks again,



Discover - FrankFurt.jpg

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About the Author
More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from ...
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
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  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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