Converged Infrastructure

Sharks Rule at HP Discover Barcelona

Written by Paul Gavin, Product Marketing Manager, HP Converged Systems


Sharks tend to create excitement whenever they’re around and this phenomenon was no exception at HP Discover Barcelona!  After spending 3 busy days at the HP ConvergedSystem for Virtualization booth and presenting to several HP focus groups, I gauged the excitement levels as VERY HIGH!



The HP ConvergedSystem 300 and 700 booths were packed during the event and in my experience were the busiest areas I have ever supported at a trade show.The bright blue lights on the ConvergedSystem 700 rack attracted a lot of attention as well as the display of the internal components. Many customers took photographs of the units and themselves next to them! Everyone was impressed by the design and compactness of the unit and questions varied from “How quickly can I get this?” to “How will I be able to manage this in my environment?”CSVirtresized.jpg


Tom Joyce’s keynote with the Shark images and the powerful messages of simple to buy, fast delivery with a single vendor support model made sure there was a constant line of people waiting to ask questions about the new HP ConvergedSystem for Virtualization.


There were lots of real time discussions on the design criteria for the system and how to estimate the # of VM’s that can be supported. I pointed people to the web page that contains links to the documentation for these systems. I also pointed people to that contains more technical details including architecture documentation and a virtualization sizing tool that will tell you the optimal ConvergedSystem to buy based on your compute and I/O requirements and more.


Overall, the HP ConvergedSystem 700, 700x and 300 for Virtualization were stars of the show and should be evaluated as a key component of your virtualization strategy. Watch this video and see for yourself!


Happy Holidays! I'll see you in 2014!



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About the Author
Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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