Converged Infrastructure

Taking practical steps to the cloud with HP and Microsoft – Part One

By Brad Kirby - HP Group Manager – Microsoft Product Partnerships


You know a technology trend is starting to hit escape velocity when it is no longer discussed exclusively in trade magazines and analyst publications, but when it starts to be bantered about in more mainstream media. 


So it caught my attention the other day when a local radio station did a ten minute segment on cloud computing.  They talked about how cloud computing is the next big trend that will reshape the way that individuals and companies use technology because it will allow them to pick and choose the applications they want to use without having to install the software on their desktops or in their data centers and because they will be able to buy these application services using a “pay-as-you-go” model.  The radio segment did a good job of communicating the essence of cloud computing in a way that most listeners would understand even if they didn’t understand the significance of the change that it represents.


Since I work within HP’s Industry Standard Server team and collaborate with colleagues at Microsoft on a daily basis, I am constantly surrounded by cloud computing discussions.  Living on the inside as a member of the product management community, you definitely see all of the warts associated with new technologies like cloud and you sometimes wonder whether the volume of communication simplifies or complicates companies’ ability to understand what cloud computing can do for them. 


But it’s also exciting to know that we’re living through a period where IT as we know it is fundamentally changing.  By starting to move application services to private or public clouds, companies will begin to see significant reductions in application service roll-out times, they gain the ability to outsource a greater percentage of IT infrastructure and shift capex to opex, and they can begin to decentralize IT functions so that line of business IT managers can take greater control of IT service deployment and management without creating chaos in the data center.  


When I try to boil down the fundamentals of cloud computing, here’s what I get to:


1.  Resource pools, not dedicated infrastructure: Cloud computing essentially says, instead of building custom server, storage, and networking configurations for each application, you build pools of server, storage, and networking assets that can be allocated or flexed (usually via a self service portal) to support the application services required by the business.  This helps improve resource utilization and allows applications to be provisioned more rapidly than traditional approaches.


2.  Private and public options: Cloud services can typically be delivered either on premises (private cloud) or sourced from a third party (public cloud).  Selection of private vs. public options will depend largely on performance and security requirements, strategic nature of the IT service, and whether the company wants to own the IT asset and the management of the asset or rent it.


3.  Pay per use model: Whether applications are deployed on a private or public cloud, organizations will pay for application services using a “pay per use model.”  This allows the business to more easily budget for application services because they can spread the cost of the equipment and software over a longer period of time.


The trick is “How do you get there?”


Look for the next post in the series to find out more.

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About the Author
About the Author(s)
  • 25+ years experience around HP Storage. The go-to guy for news and views on all things storage..
  • Technology marketing professional with over 25 years of experience in energy, semiconductor and IT industries.
  • More than 25 years in the IT industry developing and managing marketing programs. Focused in emerging technologies like Virtualization, cloud and big data.
  • More than 25 years of enterprise and midmarket Strategy and Marketing leadership and experience. Prior HP appointments included VP of Marketing for Adaptive Infrastructure and VP of Marketing for the HP Storage Division. Past positions prior to HP include VP of Marketing and Business Development for First Virtual Communications as well as Principal and Founding Member of Adjunct Consulting.
  • Over 12 years of consulting, new technology services development and marketing experience covering data center, IT infrastructure, cloud technology domains. Hande holds a M.B.A degree from Bentley College, MA.
  • More than 25 years in the IT industry, managing ITSM, service development and delivery projects in Technology Services. Specialized in end2end support for ISV based business solutions. Certified ITIL and project management expert.
  • Hector has marketing and communications expertise. With vast experience within the Enterprise Digital Marketing communications team at HP.
  • Editor and writer with 12+ years experience in the corporate software and technology sectors.
  • Marketing & communications professional with over 15 years of experience in a variety of industries across multiple continents. Part of HP Financial Services - helping customers build IT investment strategies that support tranformation and the ability to deliver business goals.
  • Eduardo Zepeda, WW TS Social Media Program Manager & Internal Communications for WW Technology Services Blogging on behalf of HP Technology Services (TS_Guest)
  • Julia Mason-Ochinero is WW CME Marketing Lead, HP Enterprise Marketing. In this role, Julia is responsible for driving dialog with CSPs on how they can transition to sustainable, profitable business models and enter into co-opetition with over-the-top (OTT) content providers who are changing this industry’s landscape. She joined HP in 2010 from Accel Partners (where she worked as a consultant.) Prior to Accel, Julia held marketing leadership positions with companies including Adobe, Nuance, OpenWave, Novell, Nuance Communications and RealNetworks. She began her career in Chicago working with organizations including AT Kearney, Andersen Consulting and Ameritech. She currently resides in Silicon Valley.
  • Focused on cloud, virtualization and appliance solutions for HP technology.
  • Hello! I am a social media manager for servers, so my posts will be geared towards HP server-related news & info.
  • HP Servers, Converged Infrastructure, Converged Systems and ExpertOne
  • More than 23 years of enterprise IT Marketing and Communications experience; working on the HP Converged Infrastructure Marketing team from when it was first pioneered and launched to the market in 2009.
  • I help clients use service management to create business value for themselves and their customers. I am a senior ITIL examiner and I have written many ITIL books and pocket guides. Find out more at or Follow me on Twitter @StuartRance
  • Greetings! I am on the HP Enterprise Group marketing team. Topics I am interested in include Converged Infrastructure, Converged Systems and Management, and HP BladeSystem.
  • Teri is responsible for the social media program for the HP Networking and HP Storage business units. Teri has has held global roles in IT, Operations, Sales, Partner Programs, Communications, and Marketing at HP.

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